Google Latitude for iPhone coming soon, will let you track your friends

Google Latitude for iPhone hits App Store

A native Google Latitude app for iPhone is soon to be released and should be available in an App Store shortly if it isn't already. Latitude is a service that uses location-based check-ins to let you track your friends online (with all appropriate privacy guards, of course).

UPDATE: Latitude has been pulled from the Japanese App Store. TechCrunch thinks the release might have been accidental and an official, publicized release could be coming soon. Now back to the original post already in progress...

While not the brouhaha Google Voice was, Google Latitude's absence from the App Store had been noticed. Could this mean we'll finally get a Google Maps Navigation and -- dare I say it -- native Gmail as well?

Description after the break.


With Google Latitude, see where your friends are right now. Latitude lets you stay in touch with your friends and family by making it easy to share where you are and see each other on a map.

With Latitude, you can:

  • See your friends on a map – find out who’s nearby and meet up.

  • Share your location continuously with whomever you choose – help friends and family stay in touch with you, even when you can’t take out your phone.

  • Control your privacy – share only city-level location, hide your location, or turn off background updating at any time.

Latitude lets you share your location in the background, even when the app is closed or your device screen is locked. Background updating requires an iPhone 3GS or iPhone 4 with iOS 4 or above.

You can also enjoy Latitude from your computer at to see where your friends are or turn on optional apps such as Google Location History for a personal history dashboard.

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Google Latitude for iPhone coming soon, will let you track your friends


It's funny cause both TechCrunch and 9to5Mac have updated saying it's pulled and that it was prematurely put on the Japanese App Store...all that BEFORE this was posted:D

It was updated while I was writing and queueing this, no doubt in the same manner our post was updated while you were writing and posting your incredibly generous, thoughtful, and productive comment :D

I have been using Latitudie for this and frankly, been enjoying the control I have over update intervals and the ability to force gps on in the background for tracking my long distance hikes.
Having used Latitude on Windows Phone and Blackberry devices I am not sure I will switch to it if an official client does not support these functions

Lol sorry, I think I was just bitter cause ever since TC posted it I was refreshing the App Store every 3 seconds for it to appear...then...disappointment:(

Strange, I already have it. Got it from the app store a few weeks ago. (Netherlands) Or is this something else?

isn't this service identical to the new loopt ?
accept loopt pushes you notifications when you are near one of your friends so you can meet.

Can't believe it's been sooooo long in the making. Had all these features on my Blackberry for a couple of years now.
A step in the right direction Google/Apple.
Also, Latitude already pushes email notifications to you when a friend is closeby.

@zero credibility
Actually it's pretty clever, it only alerts you when a friend is nearby and usually isn't at that point in the day. For example it won't email you everyday to tell you that a friend who lives a mile down the road is at home but it will email you if you're out of the area and a friend is closeby who usually isn't in that location......
Sorry if that sounded confusing! haha

no i got it. ! haha,
yeah that sounds exactly what you would need. that way you wouldn't be alerted with mates from work unless it was the weekend and you randomly were somewhere near.

Sorry, I don't need people knowing where I am 24/7. I find it odd that people would feel there is value add to their friends knowing where they are all the time. Oh well, to each his own.

My Stalker will love this. chill just went down my spine
Why would anyone want others to track their every move????

@Omar and @Rodney, totally agree. Maybe it's time to put the phone down, look around you and see that other people exist around you. You might even try talking to one of them. Hint: you do that with words, not text. Sheesh...

I don't get what it is with people being so scared of Latitude... First off, no one can see where you are unless you EXPLICITLY give each individual permission (or you make it public). Second you don't even have to use that feature. You can simply just use it to track your phone's whereabouts or retrace your steps.

To tell you the truth, I'm not sure I'd want\use this service\feature. I guess I just don't care where my friends are - LOL
Now, in the case of someone getting kidnapped or something, then I see the point of it. But wait, what about Apple's 'Find My iPhone' ;)

Firstly, you don't have to use it if you don't want to!
You only accept friends that you wish to share your location with and even then you don't have to share your exact location, you have the option of just showing which city you're in rather than the exact location, you can even hide from specific people as and when you wish.
If people want to stalk you then they will! they're hardly likely to do it by adding you as a friend on Latitude! I really like the idea of seeing where friends and family are, if I finish work late I can see that a couple of my friends are still about or even on the same train home as me and arrange to meet up. Really handy if you're waiting for a family member/friend you can see how far away they are!
Me - "How long you gonna be be?"
Them - "10mins I'm just driving to yours..."
Me - "Rubbish you haven't even left yet..."
JOB DONE! haha

...DP, you raise very good points. I have a few friends and no matter what they are ALWAYS late!
So, I guess the question now is, will Apple\Google re-add it to iTunes?