thumb_450_Nexus One pricing 1

If the internets are to be believed, Google is setting pricing on their HTC built new Nexus One Android flagship smartphone at $529.99 unlocked, or $179.99 if you take it alongside a 2-year, $80 a month T-Mobile contract. Here are the deets:

  • Existing T-Mo customers can't keep their current plan if they want a subsidized phone.
  • The subsidized price only works on accounts with single lines. Family plans, Flexpay, SmartAccess and KidConnect plans must buy the phone at the full $530 unlocked price.
  • You can onliy buy five Nexus Ones per Google account.
  • Looks like it can be shipped outside the U.S.
  • It'll be sold at
  • And if you buy the Nexus One at the subsidized price and cancel before 120 days have passed, you have to pay the difference -- $350 -- or return the phone to Google.

Now the original iPhone 2G sold for $600, locked on a 2-year AT&T contract. The current iPhone 3GS 16GB sells for $199 + ~$450 in carrier subsidy = ~$649 (it's currently sold unlocked by for about $695). Nexus One has higher, presumably pricier specs, so is Google eating their profit margins, or is their massive advertising-based revenue model more than going to make up the difference?

No doubt the unlocked, unsubsidized sales model appeals to us geeks (it tempts me!) but will mainstream consumers go for it? Nokia hasn't had luck with that in North America. Could Google do better? And would you like Apple to follow suit?

[Gizmodo via Android Central]