Griffin has launched a new line of "premium" lightning cables with reversible USB.

Griffin takes the wraps off of new lightning cables with reversible USB

Accessory maker Griffin has taken the wraps off of a new line of third-party lightning cables today. While the cables certainly do look stylish, the big highlight here is that the USB portion of the cable is reversible, which should help eliminate some headaches from users.

Aside from the convenience of a reversible USB connection, the cables feature a braided jacket and come in silver, gold, or space gray so you can match them to your particular device. As far as length options are concerned, you have a choice of a 5-foot cable for $29.99 or a 10-foot cable for $39.99. If Griffin's new offerings strikes your fancy, you can hit up the store link below to snag a new cable or two.