If the new iPhone SE tickles your fancy, here's how much you'll be paying in the UK.
Now the respective Apple Stores have come back up following the big event, we get our first look at the prices for the iPhone SE not announced on stage. In the UK you'll be able to pre-order Apple's newest 4-incher from March 24, and here's the prices you need to know.
For a 16GB iPhone SE you'll be asked to part with £359 at the Apple Store for any of the available four colors. Bump up to the 64GB version and that'll become £439, again in any of the four colors.
If you want to add AppleCare+ to your new phone there's an extra purchase required of £79 on top. We'll update with carrier pricing as it comes in.
At this price, who's buying?