The Honest Company launches a shopping app for the iPhone

The Honest Company, a company focused on products for children and families co-founded by actress Jessica Alba, has released a new shopping app called Honest App. You can browse the company's entire line of products, and the app takes advantage of a number of iOS 9's new features, including universal search, along with 3D Touch peek and pop on the iPhone 6s.

Here's what you can expect from Honest App:

Get the Honest life, on the go:

  • Discover new products and access exclusive app-only promotions.
  • Easily shop (and share) your favorite Honest products.
  • Bundling made (even) better. As a busy mom or dad, update the products in your Bundle and adjust your ship date – anytime, anywhere.
  • Know more, get more. Enable notifications and receive Bundle reminders, get shipping updates, and be among the first to know about the latest deals and offers.
  • New to The Honest Company? Get started with a free trial (just $5.95 shipping).

iOS 9 Search

  • Search your favorite Honest products in a snap.

iPhone 6s and 6s Plus - 3D Touch

  • Peek and Pop: Flip through product details and quickly add to cart.
  • Quick Actions: Shop, discover new and recommended products, and customize Bundles in an instant.

The Honest App is available now on the App Store.