How Apple reduces duplicative efforts and complexity

How Apple reduces duplicative efforts and complexity

Don Melton, who ran WebKit and Safari for Apple until last year, has been sharing his insights for a while now on his personal blog. His latest post delves into the canard of fake projects and loyalty tests, but in dispelling it, Melton also sheds light on why Apple's corporate culture makes such things outlandish to begin with. From donmelton.com:

Clearly, duplication of effort is not big in Cupertino. Even with two operating systems — iOS and OS X — the idea is to share technologies that make sense and keep those technologies from diverging too much. Otherwise it becomes really complicated to coordinate releases. It’s not perfect, but anyone who’s attended an Apple developer conference knows the company takes reducing even that kind of duplication seriously.

In stark contrast to competitors who sometimes have 3 versions of the same service, or multiple layers of middle management, or committees of engineers, Apple runs not like the enormous mega-corporation it is, but an almost cell-like structure of small, lean, stay-hungry startups.

There's no better way to keep secrets than not to provide people with information they don't need in the first place, and no better way to keep loyalty than to empower people with meaningful work.

Logic, understanding, and experience cuts through a lot of noise. Check out the rest of Melton's post for more.

Source: donmelton.com

Have something to say about this story? Share your comments below! Need help with something else? Submit your question!

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, Vector, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

More Posts

 

-
loading...
-
loading...
-
loading...
-
loading...

← Previously

Samsung confirms that it is also working on a smart watch to rival the rumored iWatch

Next up →

Deal of the Day: 55% off Ballistic Hard Core (HC) Series Case for iPhone 5

Reader comments

How Apple reduces duplicative efforts and complexity

7 Comments

I agree with this statement There's no better way to keep secrets than not to provide people with information they don't need in the first place, and no better way to keep loyalty than to empower people with meaningful work.

Apple does info well just watch a keynote address. But will say some speakers are not magical. But a need to know basis and a surprise at a keynote use to be more exciting. Ahh the age of instant information

So, is the hungry cell-like structure responsible for Apple's complete lack of innovation and iOS's utter stagnation for the past 3 or 4 years? Or could it be that the company simply has become just another lazy and fat consumer electronics firm, cells notwithstanding? Of course, if one worships a corporation, that thing may look different, even somehow unique amongst enterprises.

Makes sense. Secrets should have a hierarchy. There is no reason everyone should know secrets; it increases the chance of secrets spilling out. OS and iOS similarity helps bring things together far more fluid