How did Apple film the 1.24.14 video in 10 countries just one day? Like this!
Apple's new 1.24.14 video not only honored the Mac's 30th anniversary but showed how the iPhone was making computing even more personal. But how did Apple pull off a 15 camera crew shoot across 10 countries in just one day? Oh, and entirely on the iPhone?
Narrated by director Jake Scott — son of Apple's 1984 commercial director, the legendary Ridley Scott who also makes a cameo — the video up top shows us just exactly how. Now, a lot of the iPhones are attached to rigs and connected by technology that are anything but mainstream, but what they're capturing are exactly the kind of extraordinary moments we all want to capture every day.
Hit play. Enjoy. And then tell me — If the iPhone can be the best camera because it's the one you have with you, why not the best computer as well?