Within hours of the launch of the iPhone 6, Apple will begin learning about new problems that may plague the new iPhone. Thanks to the company's frontline at its retail stores, employees will be able to quickly gain insight on any issues, defects, or problems with the iPhone when customers bring back defective units and make appropriate changes.
Through the early field failure analysis, or EFFA, program, Apple's staff will be able to identify issues, tweak manufacturing, and arrive at better results efficiently so that future iPhone models rolling off of the manufacturing plant won't be plagued by similar issues.
The program is led by AppleCare, Apple's famed warranty program. The program is said to be "most stringent" during the first few weeks of a product launch, but continues for months after. Data is collected and sent to Apple's senior management and engineers will be brought in to solve problems as they arise.
All consumer-electronics companies try to keep an eye on complaints during their product launches to head off major problems early, but the sheer number of Apple devices produced around the clock in Chinese factories makes even small tweaks a massive enterprise.
Thanks to serial number tracking, as soon as a defect is reported, it is sent overnight to Apple's California headquarters and the company can go as far as "trace a problem down to individual workers on an assembly line."
Will you be an early adopter of the iPhone 6? What do you think of EFFA?