UPDATE: Hoax! Howard Stern leaving Sirius for $600 million iTunes deal?

Tweet from Siri_Stock mentioning possible iTunes deal

There's a crazy rumor floating around the web that Howard Stern, a popular radio personality who's been in the business for 35 years, will be leaving Sirius Satellite Radio after his contract ends in January to pursue a possible deal with Apple. The rumored deal calls for a $600 million 3-year contract for an internet broadcast show distributed through iTunes, and could be made available to Apple TV owners as well.

We'd take this with a king of all media sized grain of salt, however, as @SIRI_STOCK isn't the official Twitter account for Sirius. In addition, $600 million for 3 years seems a bit over the top. Then again, anything related to Stern is usually considered to be somewhat controversial, so your guess is as good as ours.

I know I'd be interested if this turned out to be true. Any of our readers feel the same? Sound off in the comments below!

UPDATE: It appears to be a hoax. Softsquach blogged about how they used the twitter account to mess with the community a bit.

I posted the below tweet on a friend's Sirius Satellite News Twitter account earlier today [...] Don’t believe everything you read people!

Although it's just wishful thinking at this point, it would have been interesting to see how something like this would have played out. Move along, folks!

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Andrew Wray

Andrew Wray is a Salt Lake City, Utah based writer who focuses on news, how-tos, and jailbreak. Andrew also enjoys running, spending time with his daughter, and jamming out on his guitar. He works in a management position for Unisys Technical Services, a subsidiary of Unisys Corporation.

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Reader comments

UPDATE: Hoax! Howard Stern leaving Sirius for $600 million iTunes deal?


I don't see him and Steve Jobs getting along very well. Steve is a control freak, and Howard can't be controlled.

Sounds very unlikely to me. It's hard to imagine Apple choosing to represent themselves with Howard Stern as their television/Internet/iTunes host. Controversial is the polite way of describing Howard Stern.
And why would Apple need an iTunes need an Internet broadcast show?

I think it would be great plus Howard is ver funny no matter what he talks about I think apple should pay him 200 mil a year he is worth it and apple can afford it they are sellling phones for 600 and 800 that they only cost about 40 bucks to make

The Stern announcement (if real) could be a big piece of this Subscription model we're hearing about (possibly announced next week). Stern's shows are running out and he hasn't announced anything yet, so Stern could be waiting until next week to announce this deal - which possibly could be in NY due to Stern and Rupert
Murdoch's are there.
I assume whether it's magazine, newspaper, or radio show, the issues/episodes will be coated in DRM to keep people from passing the content around.
Additionally, if Apple is planning to stream his show live - it will be a great way to show off that new NC data center they just built.

@Andy iPhones don't cost $40 to make, they cost around $190 to make. Apple needs to make some profit, so they sell it for $199 with a 2 year contract. Then they make most of the money from AT&T getting new contracts signed. They sell the iPhone for so much unlocked because they have to profit somehow and they would make anything if they didn't sell it for that much. Besides is it not worth it? My iMac costed me $1300 and it's worth every penny.

It certainly is possible. He's been talking about it is possible we'd be listening to him over our phones. He's worth every penny. Anyone that's been listening to him for all these years would definitely pay to keep listening.

@gage, that is incorrect info. Apple sells those phones for about 600-800 each to the provider. They dont make money off the contracts, att does. Apple could care less if it is on contract.

Yes, it's totally true. Howard Stern is going to be exclusive to the Verizon White iPhone in January too... :)

While an internet distribution channel is certainly a possibility there is no way this is happening as stated in these reports. First of all, as many have stated here Stern and Jobs would just not mix. While the TV show certainly is blue and is not porn, even this wouldn't fly as an official Apple product.
Also stern has a TV contract with InDemand and while the Sirius contract is expiring, he clearly stated on the radio show this week that the InDemand guys are along for the ride on whatever the project is (though I guess he could just take the staff?).
I'm not sure Sirius can afford to let him go either. I think the negotiations are about having (1) a shortened work week and (2) broadcast on Sirius and XM without people needing a "best of" subscription. I suspect we'll hear a Sirius announcement on the day of the Paul McCartney 20 million subscriber concert.

Howard isn't the same since he left his wife and traditional radio. Most employed Americans can no longer relate to him or his circus of morans.

The fact that you can't watch any video on the official twitter app through any @tipb links makes ALL of your tweets a failure! You suck tipb!!!

I've been listening to Stern for 3 years now and he helps make my day more enjoyable. Ya he's controversial but so are tv commercials and bill board advertisements. Who cares! If your not a fan of his then don't listen! Sirius had 600 000 subscribers before stern and 20 million after. Anywhere he goes he's a success. I hope this news is true.

Why are people even treating this as anything remotely possible? When was the last time Apple invested in 'old technology'? Apple is wayyyy too family friendly to even entertain this as a thought.

That's mainly why I sold this stock once in for all today, not because I thought Howard would leave, because this is the most manipulated stock in the market by BS rumors and lousy performance for years now, I've had enough, decided to get into a stock with a stable environment and dividend payout, sick of these crappy dollar stocks and all the rumors and manipulation associated with them.. Did and DONE!

I can't stand that Howard Stern. I've never heard his show, but I hear he is repulsive. Him and his whack pack of friends can go to hell. Gary the Retard, Crackhead Bob, Medicated Pete, Erik the Midget, High Pitch Eric, Wendy the Retard, Maryanne from Brooklyn, Jeff the Drunk,......

Figured this was a hoax. Howard would either stay with Sirius or leave; an iTunes broadcast model wouldn't work for his fanbase. Besides, Howard and staff use Blackberries :) (although I think Howard owns an iPad).

This is why i love TiPb! Excellent article Andrew (and for nerds sake, GO RENE! Theres a 1 in 365 chance that IT'S YOUR BIRTHDAY!) I love how everybody freaks about a [less than] 140 count message by an online account, especially in this day and age where we've got pervs posing as teens online.

Yea, good luck with this when the SEC slaps him with trying manipulate Sirius's stock price. Idiot.

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