Instagram advertising is coming, and now we know what it's going to look like

Instagram advertising is coming, we can't avoid it, and now we get our first look at what it's going to look like in our streams. The good news; the ads don't appear to jump out and smack you in the face as such. And, initially the rollout will be conducted with a select group of partners. From the Instagram blog:

We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future.

In essence, an ad will look just like a regular piece of Instagram content, except it will be labelled as sponsored where the timestamp would usually be. So, it's not overly offensive, at least, not yet, and the chance to provide feedback is welcome – though how much of it is actually used will still draw skeptics.

For some sample images, drop by the Instagram blog at the source link below. Are you going to be OK with this kind of ad in your streams, or is it still putting you off Instagram going forward?

Source: Instagram

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Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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Reader comments

Instagram advertising is coming, and now we know what it's going to look like


I'm fine with the ads, I think a lot of people push back just because it's a change and change is scary. What I hope is that this finally gets these brands to see that they have tools to do things that are cool, engaging and can get the word out fast. They can do creative images, creative short ads (video) that will engage the viewers and pull them in but most importantly the brands can get feedback. I guess we will see what becomes of this.