Today at Facebook HQ, Instagram announced a new video service. The focus is on simplicity, beauty and community. You get 15 seconds of video to work with, though you can stitch together multiple clips. There are 13 different video-exclusive filters to apply, and you can pick which frame is the thumbnail. Sounds like a serious Vine competitor, though it doesn't loop in the same obnoxious way; just tap and hold to play videos. They're also going to be including some really great stabilization software called Cinema.
You can get downloading the update now at the link below. Any Instagrammers pumped about this? Will they be able to do for video what they've done for photos, or is this just a Vine lookalike?