iOS App Store generates more than double Google Play's revenue with fewer app downloads

iOS App Store generates more than double Google Play's revenue with fewer app downloadsAnalytics firm App Annie has recently published a fun little infographic called Game of Phones which pits the Android app ecosystem against Apple's. One of the key findings was that the App Store leads with a revenue share of 71% (compared to 29% for Android) even though total downloads through Google Play accounts for 35% of the total, versus 28% for iOS. Their data also shows that both platforms have grown in revenue generation at the same rate - 14% so far this year. That means that Apple will likely be keeping its sizeable lead in profits for awhile still.

The infographic takes a look at geography too; Japan is apparently the fastest-growing market for iOS, having increased revenue by 22% so far this year, followed by Russia with 17% growth, US with 13% growth, and France 12%. Meanwhile, Android has boomed in Brazil with 88% revenue growth this year. By sheer downloads, the U.S. still claims the most app activity, claiming 28% of worldwide iOS downloads followed by China (18%) and Japan (6%).

Plenty of other research has backed up the idea that there tends to be a lot more money in the iOS app ecosystem, and some even suggests that the gap is more like 4-to-1 than 2-to-1. RIM would have devs believe that they can actually make more money writing apps for the PlayBook and BB10. It seems to me the biggest issue with maintaining profits on Android is app piracy. The device market share is there, but the open environment makes it easy for anyone with even a bit of technical savvy to get the apps they want without paying.

In any case, here's the whole infographic where you can see how Google Play and the App Store are currently squaring off. Devs, do these figures make sense for you? Are there any particularly busy international markets that you would like to get localized for after seeing this data?

Source: App Annie

Simon Sage

Editor-at-very-large at Mobile Nations, gamer, giant.

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Reader comments

iOS App Store generates more than double Google Play's revenue with fewer app downloads

10 Comments

Hey Simon, can you explain this:
"...the App Store leads with a revenue share of 71% (compared to 29% for Android) even though total downloads through Google Play accounts for 35% of the total, versus 28% for iOS"
What do you mean by total downloads? Or 35% of what total?
Thanks...

The 35/28 split was only mentioned off-handedly via e-mail, but I assume that's across all platforms since it doesn't add up to 100%. By that token, the revenue figures are just between iOS and Android, though even if, say, BlackBerry App World was taken into account, I can't imagine it making noticeable ding in the chart.

Lol, why do apple fans think this is a good thing? Your telling me apple users are suckers and willing to pay more for less.. I guess history does show this has always been the case with apple.

So what I get out of this is that being an iPhone user, I pay more for apps than my Android counterparts..... am I supposed to be happy?
I guess this works out great for the app developers and Apple, but how exactly is it good news for me?

You should be happy because that's a great incentive for devs to develop for iOS and not for Android. This means we will continue to see more higher quality apps on the App Store and devs will continue to (generally) prioritize development for the App Store compared to Google Play.
One thing that may falsify results though is the fact that Android has many app markets if I'm not mistaken: like Samsung, Amazon, etc. so

Lol and this is good how? You have to factor in a lot of android games have ads in them thus making them free. Like angry birds. Last time I checked you could get it for free with ads or like a dollar for no ads. Also figure that the Amazon store always has free apps of the day, usually games, doesn't help either. NOt sure how the ios store is as I haven't used it in a while so I don't know if they allow ads in games to be free etc.