The App Store is getting a hefty update in iOS 7. Today at (WWDC 2013)("http://imore.com/tag/wwdc-2013"), Apple announced that all updates will be updated automatically, so you won't get spammed with notification icons anymore. This isn't unilaterally a great thing, though - sometimes features are removed from apps when you update them, and savvy users may still want the option to manually update. It's probably safe to say this is going to be convenient for most folks, though. There are also some new app categories on the way, so it's easier to discover content based on age and even location.
There's a lot of new features in iOS 7, and we're plowing through all of 'em in the wake of our WWDC 2013 keynote liveblog.