iOS in the Car reportedly launching next week — anyone up for a new Ferrari, Merc, or Volvo?

iOS in the Car reportedly launching next week — anyone up for a new Ferrari, Merc, or Volvo?

Apple's iOS in the Car is reportedly set to launch next week. The bi-directional feature that will let you bean select elements of your iPhone's interface — like Maps, iMessage, and music — to your in-vehicule display will initially roll out in partnership with Ferrari, Mercedes Benz, and Volvo. That's according to Henry Foy and Daniel Thomas of the Financial Times:

The official announcement of Apple’s deal will be made at next week’s Geneva Motor Show, sources told the Financial Times. A number of other manufacturers are expected to incorporate it into models in 2014. Apple, and the carmakers declined to comment

Even though I won't be buying a new Ferrari any time soon I'm incredibly excited by iOS in the Car because I believe it will one day lead to iOS everywhere, and person-centric computing beyond that.

Since Apple won't be making their own cars any time soon — sorry Tesla rumor-mongers — nor anything outside their narrow focus, nor will they be licensing their operating system to other manufacturers to load into their cameras, fridges, or other electronics, this feels like a way to get the best of both. To own the experience without having to become a sprawling conglomerate or barely-debugged stack of drivers.

But that's then, this is now. If the reports are accurate, anyone considering a new car and soon?

Source: Financial Times

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, The TV Show, Vector, ZEN & TECH, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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There are 32 comments. Add yours.

ShameerMulji says:

"...anyone up for a new Ferrari, Merc, or Volvo?"

Sure. Once I get that 7-figure salary promotion.

Premium1 says:

How about releasing IOS7.1 to hopefully, finally fix the rest of the issues with IOS7??

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JAL Payen says:

+1

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admirer_of_you says:

WORD!!! 7 is by far the buggiest iteration of iOS to date. I have multiple crashes daily. And the white screen of death at least (AT LEAST!!!) 3-5 times a week. It's ridiculous that it has taken this long to address these issues. And of course comical to talk to "genius" bar ppl about it. Boy do they obfuscate!!!

cardfan says:

Can't say I'll buy a car based solely on this but it'd be a factor. Hopefully Toyota or Honda gets it going in the next year or two.

philips9179 says:

+1

C'mon Toyota pull your finger out. How many Toyota owners out there own iPhones!?!?!?

booboolala2000 says:

Toyota makes more cars in one quarter than these three make in a year. Theirs is gonna be back a year to six months.

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philips9179 says:

I hope so! Have you got a website for this info???

booboolala2000 says:

Google Toyota production numbers

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philips9179 says:

No I meant a website for ios coming to toyota?!?!?!

booboolala2000 says:

Sorry. No I don't. But I thought it was one of the makers listed as a secondary partner.

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booboolala2000 says:

http://www.cultofmac.com/258172/apple-make-car-entertainment-systems/

I saw this list somewhere else. Somewhere "more" official. Lol.

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philips9179 says:

And there was me thinking you knew something I didn't LOL

bkl93 says:

Have there been any announcements about car manufacturers selling iOS in the car to customers who already have their vehicles? Buying a car for just that feature is not something I'm going to do no matter how much I like Apple.

davidbowser says:

I have found little backwards compatibility for "premium" car electronics in the models I have owned for the last 10 years or so. I would pay for it if it required a hardware update because I think it would be useful for me. I paid for an upgraded built-in bluetooth module in my current car.

On the other hand, I have asked for software upgrades on a couple of my vehicles, and the car manufacturers treat it like you are getting a new set of tires instead of a software update. Protip for car companies: Don't try to charge customers $500 for a GPS maps updates when WAY BETTER brand new GPS devices cost $250.

I nearly firebombed my customer survey from JD Power about my Chevy Suburban's entertainment system. The DVD and radio are great, but the GPS is total garbage. There are multiple options that are better than their version, and I responded that I used TomTom, Google Maps, and now Apple Maps, but that I would only use the built-in GPS if nothing else worked.

admirer_of_you says:

BMW is hands down the best at nav that I've seen or used. The display, the map itself, the route options. All of it. To borrow the words of the coolest high school truant ever: "It is so choice. If you have the means, I highly recommend picking one up. "

booboolala2000 says:

Like buying a Apple Head Unit?

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bkl93 says:

Do you mean buying a screen with iOS and having it installed in the car? If so, yes.

booboolala2000 says:

That would be a big seller. Don't see why not.

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josuf says:

Cool, I'm interested in seeing how it integrates.

PRMediaMind says:

Well I have some questions now...
I own one Mercedes with factory navigation, will Mercedes make it possible to "upgrade" our navigations or do we need to buy new car to get it?
And will iOS in car use APPLE MAPS or some others, because if its with APPLE maps I would rather stay on my current navigation system!? :-D

Illustrator Joe says:

Lol at upgrade your factory navigation.

ಠ益ಠ

PRMediaMind says:

Why LOL... My mom in her Nissan JUKE after one year of using it with factory navigation did received a letter from Nissan Switzerland for upgraded navigation system. After 3 days in service and 190 CHF she now have a bigger display and a lot more functionality like Nissan eConect and so on!!!

Hollyw0od says:

No thanks if it's Apple maps. It used to be a joke, the whole getting lost thing, and it still is a joke. It's gotten me lost three times since the new year.

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bobbob1016 says:

Am I still the only one who doesn't think *any* one company should have an exclusive chunk of my car? I mean, they're basically telling Android, BB, and WP (among others) to go buy another car. Or does iOS in the car work with non-Apple phones?

BBPandy says:

it only works on newer iPhones. People without iPhones will have to use the car's native navigation system ect.

booboolala2000 says:

Wonder how it will look in different cars? Ferrari and Mercedes are very particular and probably want theirs to stand out over Volvo's.

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mac gadget freek says:

I would love to add a car stereo with this capability- anyone heard about when alpine or pioneer might offer a product that *really* delivers this capability? Current offerings are a joke...

Becjr says:

Apple has to start somewhere… And until it's more widely available I currently have the "poor man's iOS in the car" - my iPhone on the dashboard!
xD

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Richard Devine says:

AND I DECIDED TO CAN GOING TO THE GENEVA MOTOR SHOW. ARGGGGHHHHH

asuperstarr says:

That is awesome! I'm glad to see this happen.

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