iOS in the Car reportedly launching next week — anyone up for a new Ferrari, Merc, or Volvo?
Apple's iOS in the Car is reportedly set to launch next week. The bi-directional feature that will let you bean select elements of your iPhone's interface — like Maps, iMessage, and music — to your in-vehicule display will initially roll out in partnership with Ferrari, Mercedes Benz, and Volvo. That's according to Henry Foy and Daniel Thomas of the Financial Times:
The official announcement of Apple’s deal will be made at next week’s Geneva Motor Show, sources told the Financial Times. A number of other manufacturers are expected to incorporate it into models in 2014. Apple, and the carmakers declined to comment
Since Apple won't be making their own cars any time soon — sorry Tesla rumor-mongers — nor anything outside their narrow focus, nor will they be licensing their operating system to other manufacturers to load into their cameras, fridges, or other electronics, this feels like a way to get the best of both. To own the experience without having to become a sprawling conglomerate or barely-debugged stack of drivers.
But that's then, this is now. If the reports are accurate, anyone considering a new car and soon?
Source: Financial Times