iOS claims 65% of mobile web, Android 20%

Chrome for Android vs. Safari for iPhone: Browser shootout

iOS users are the most active on the web, claiming 65.27% of the total market share compared to Android, in distant second with 19.73%, and Java ME further behind still with 10.22%. BlackBerry trailed with 1.87%, though even a year ago it was only around 3%. Google still rocks the mobile search engine chart, accounting for 91% of all searches from a tablet or smartphone. Out of all web traffic monitored, mobile account for 8.2% of activity, which is up from around 6% last year. All of this, according to metrics company NetMarketShare's most recent web analytics survey.

While it's easy to correlate device market share with mobile web usage, it's clear from these figures that iOS users are still more hungry for web content. Even with comparable web performance on either platform and greater device market share for Android, iOS is winning out. This is thanks in no small part to the fact that Apple has managed to create a great web experience without the now-defunct Flash support. iOS 6 promises a few more features which should make the mobile web on the iPhone and iPad even more compelling.

How have you enjoyed simply browsing the web on iOS compared to other platforms, mobile or otherwise? Is there anything in particular you'd like to see in the next version of Safari to keep the experience up to snuff?

Source: AppleInsider

Have something to say about this story? Leave a comment! Need help with something else? Ask in our forums!

Simon Sage

Editor-at-very-large at Mobile Nations, gamer, giant.

More Posts



← Previously

How to purchase and access your music from anywhere with iTunes in the Cloud

Next up →

Bento 4 for iPad review

Reader comments

iOS claims 65% of mobile web, Android 20%


The one thing I really miss about browsing the web on an Android device is text reflow. When you zoom in/out, the text reflows itself to take advantage of the current zoom level. Can't remember if this is promised for iOS 6, but I sure would like to have that on my iDevices.

I don't know if mobile data usage correlates to market share. It could suggest that Iphone data consumption is significantly higher than other mobile platforms with the same daily usage

Or, that there is simply a lot of non or hardly used Android installed on tons of devices. In a way, this is similar to including all the point-of-sale terminals or other various dedicated use machines in the Windows marketshare, simply because a license was bundled with the original hardware.

Are they just basing this in the default web browsers? And you also have to take into account that iOS doesn't have widgets, which a lot of people use and can have the same info that websites do.

"This is thanks in no small part to the fact that Apple has managed to create a great web experience without the now-defunct Flash support."
So having Flash is caused this disparity. Couldn't possibly be having an extremely successful tablet with a much better web experience than any phone. Is there any actual proof to your claim, or is this just an ascertion with absolutely no proof?

I often wonder where they get these stats from. It would seem to me that since they never post sources that this is just filler content based on the writers bias..,

This is what I don't get about Android. We hear it's dominating sales, has double the market share of Apple (new sales)... But it's behind in every single usage metric. And you barely see any in public. Androids reported sales/activations simply don't add up.

" And you barely see any in public. "
Maybe where you are. Where I am, I see Android devices all the time. I'd say the number of times I see iPhones compared with Android phones is "roughly even".

I agree. I also don't understand the fact that 900,000 android devices are activated each day. Sounds kinda bullish to me.

It should also come down to who and how is this data being gathered? I don't trust data or polls since they can very easily be manipulated to show favorable numbers one way or another, or the info can be made up all together and nobody would really know.

The data meshes with my anecdotal evidence, at least. I have an iPhone, but my mother, father, wife and daughter all have Android phones. In my family, that is 4 Android activations vs 1 iOS activation - but I use the mobile web more than all of them put together.

I said my family has more Android devices than iOS devices, but that the iOS device is makes more web requests that all the Android devices put together. One. Family. Experience. I never claimed to have any larger proof at all.

"iOS is winning out. This is thanks in no small part to the fact that Apple has managed to create a great web experience without the now-defunct Flash support"
Let see I like the new Kia Sorento so lets go to the kia website and check it out on my ipad, hmm webpage looks funny, oh okay click here for desktop version - oh man its saying I need flash. I though ipad makes a great web experience.
Forget ipad Android OS makes up 50.9 percent of the U.S. market, beating Apple's 31.9 percent share. A million activations a day and Android users use the web less? Quite some interesting stats.

Try Chrome for iPad and iPhone. Chrome for iOS supports Flash. Rather pay a small fee for a Flash enabled iOS Browser? There is vBrowser Pro and Photon. So that's three browsers that support Flash on iOS. Heard somewhere that Flash won't be supported on Jelly Bean. Kinda funny that iOS supports it but the latest Android won't.
Be that as it may, my experience at work is seeing more iPhones than Androids. Black Berry users have bailed to iPhone at my workplace and there are NO ANDROID TABLETS ANYWHERE ON THE CAMPUS, but plenty of iPads. So very few of those Android gazillion activations are happening where I work.

Don't those browsers run the Flash elements on their own company's servers? I mean, if you trust having all your traffic routed through someone else's servers like that, be my guest.

"We use a unique methodology for collecting this data. We collect data from the browsers of site visitors to our exclusive on-demand network of live stats customers... The information published is an aggregate of the data from this network of hosted website statistics. "
I need more evidence before I'll accept that this is representative. (It also grammatically doesn't make sense to me. hmm)
A lot of phone browsers incorrectly show up as mobile Safari. Also, on Android you can change the user agent to iPhone and a few others. On a lot of ROMS the default browser setting is iPhone. And because a lot of websites make content specifically for mobile safari, Android browsers have that option.
Although there are very many iPhone users, the number on Android is fragmented because of the many browsers, user agents, NetMarketShare's misidentifications, and use of apps instead of browser. You don't know how many times at work after fixing someone's data issue, I ask them to test the internet and BOOM they go to the Facebook App lol
Android users access the web. Google syncs contacts, calendar, etc continuously. Anyway, just some thoughts. Maybe iOS users really do use the web more.

I'm not disparaging Android or Samsung in any way, but those stats make me wonder about the overall Android user demographic. I have no idea what it is, but I would assume that since Android is available on lower priced phones and tablets, available in “free phone” and BOGO promotions and models change frequently (meaning old inventory needs to be moved at lower prices), that the Android user base is more skewed more towards older and younger users than iOS. If that is the case, there is your answer.
I know some older Android users and have friends who got cheap Android phones/tablets for their kids, and neither group does much in the way of web browsing. The older folks ignore 90% of the features, and the younger ones primarily text and play games on their devices (to be fair, that holds true with older/younger iPhone users I know as well). I also mainly see people around my own age pulling out iPhones, not Androids – again, not a slam, just an observation – and “we” are more likely to use them for all sorts of business, informational and recreational purposes, burning up bandwidth and data plans.
I know it seems like I’m generalizing, but I’m just reporting what I’ve seen. Does anyone know for sure what the “age curve” for both Android and iOS users looks like?

Also, keep in mind that Android's adoption in China has been huge, and China seriously restricts internet traffic. This is just speculation, but that could easily play into the disparity between Android's web presence and its huge activation numbers.