Apple is reportedly already looking at improving iTunes Radio for iOS 8, including breaking it out into a standalone app. While currently iTunes Radio resides within the iOS 7 music app, sources have indicated to Mark Gurman at 9to5Mac why this might be set to change in the future:
In an effort to boost usage of its new streaming music service that launched alongside iOS 7 last fall, Apple is considering changes to iTunes Radio. The Cupertino company is now testing iTunes Radio as a standalone application with iOS 8.
iTunes Radio has been well received, but it still trails behind the likes of Pandora in the U.S. in terms of usage. In iOS 7, iTunes Radio is just another part of the music app, it isn't really promoted. By breaking it out into a standalone application it's claimed Apple hopes to drive better adoption through promotion, and ultimately increase revenues for the service from advertisers.
The working model of the app mirrors the current interface of the iOS 7 music app, and it's said it would also come as one of the stock, pre-installed iOS 8 applications.
All of this is still speculation until Apple takes the stage somewhere and talks about it. But based on past examples such as breaking Podcasts, iTunes U and even Videos out on their own, it's not at all surprising. It makes a good amount of sense, too. If iTunes Radio is a big part of the iTunes future, Apple would do well to push it as hard as it can, and what better way than having it front and center when you fire up your new iOS 8 powered device for the first time. Do you think it's a smart move?