iPad is the first Apple product for one in four owners

The new iPad

The loyalty of Apple customers is well-documented, but according to the latest research data from NPD, iOS devices are doing a good job of raking in new customers, too. For over one in four iPad owners, the tablet is their very first Apple product. 33% of U.S. homes have an Apple product nestled inside somewhere, and of them, one in five houses an iPad - just about as many as those that own Mac computers. The trend marks a decline in iPod as the primary gateway to the wonderful world of Apple for many consumers; within the last two years, 57% reported the iPod as their first Apple gadget, versus 70% historically. One particularly interesting statistic uncovered by NPD is that almost 30% of Apple fans have a smartphone that isn't an iPhone.

One of the hallmarks of Apple products is their simplicity, which means a nice, low barrier for entry when it comes to late adopters. Android, by comparison, tends to be overwhelming for the less technologically-inclined. The fact that the iPad is appealing just as much to first-timers as Mac computers adds at least a bit of credence to Apple's supposed "post-PC" era, but those that are late to the game with gadgets likely have modest computing demands, and for them, the iPad is all the computer they need. I would be curious to hear about how many of those new iPad owners move on to get a Mac of any kind. Also, how many of these first-time Apple owners are hardened PC or Android users migrating to iOS or OS X?

Was the iPad your first Apple product? Did you manage to convince any friends to switch to Apple with the new iPad? I could imagine it's getting harder and harder to say no to Apple products these days, regardless of which part of the computing world you're coming from...

Source: NPD

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Simon Sage

Editor-at-very-large at Mobile Nations, gamer, giant.

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Reader comments

iPad is the first Apple product for one in four owners


Still deciding whether or not to get an iPad. Just switched to iPhone from android. Have had an iPod from the beginning and a MacBook for a year. As much fun as android can be, I'm a fan I the iOS's ease of use.

Being a frequent business traveller, I've migrated from iPod to IPad and just last month iPhone (replaced my work supplied Blackberry). The User Interface and easy integration with Microsoft Outlook for iPad matched with great Apps means it is my choice of integrated personal/work device. I've lost count of the number of conversations I've had with work colleagues to show/suggest they buy one - which many now have. The last item I only need now is Microsoft Office suite on iPad!

The Ipad 2 was my first product and i loved it so much that i had to get my hands on an imac, both products are 5/5 stars i like the compatibility of both products the next apple product that has caught my eye is the apple television which is "in development", if it has the feautures imore/tipb has been "fortelling" then its more than sold to me touch, voice, and video recognition is amazing in an all in one television entertainment system heck throw some bose speakers (videowave) and make the screen available in 60 or 80 inches sounds great why not take over the home entertainment system category by storm.... just saying what do you think???

I got a Mac last year(first Apple device),and then an iPhone 4s. No iPad yet......when it can do everything a computer can I'm there or an Apple laptop. Had Android(too buggy) and a PC(viruses and slow)........no more.

Same here. I have been a pc user since the early 90's. Never went with Apple. iPod photo 30gb was my first Apple product. Once the iPhone hit I got the first gen then the 3GS. Just got an iPad 2 two months ago. Loving it. Never even touch my laptop any more except for photo backup. Not sure if I wil get a Mac home computer as I don't think I would use it enough. I need to be mobile. Perhaps a MacBook air.

That UI looks boring. Nothing appealing about it. Such a big waste of screen real estate. Now watching how Apple handled the last virus outbreak I'll pass. At least Microsoft issues patches regularly, and can admit when its been compromised.

This is my first iPad. I owned an iPod Touch 2nd gen, then upgraded to the 4th gen, finally got the iPhone 4S. I have always wanted an iPad, but usually wait for the second version of a product. I looked at other tablets, but never got one. My pc is a relic, and for now the new iPad fits the void. I am glad I waited.

iPod Nano 2G -> iPod Touch 2G -> iPhone 4S -> iPad (3rd Gen) -> trying to decide on a 13" Air or a 15" Pro

I am, and always have been, a mac user and enthusiast. I love Apple and what they stand for. Their products are flawless and very reliable. I started on the World Wide Web and America Online back when I was 12 on a Macintosh computer and since then have had everything from the Blueberry iBooks to the Macbook Air and Apple TV. I have convinced probably over 10 people to switch to Apple computers and every single one of them has done the same since. Windows and blackberry are a joke. Soon enough and everyone in the business world will be using an apple computer.

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I just don't understand why the competition's been dragging its feet on improving display technoology for years. I've been loyal to Dell, but no more. The Retina Display, Siri voice recognition, and Apple's Maps all being integrated tightly will get me to buy into their system.
PS, iTunes sucks bigtime. I don't like Apple's philosophy in music and video only through iTunes. They need to find a better way.