iPad equipped shopping trolleys arriving in the UK

Sainsburys and Sky TV have teamed up to create a new style shopping trolley which incorporates a tilting iPad holder and speakers. Sainsburys will be carrying out a trial of the high tech trolley in its supermarket (grocery store) in Kensington, West London.

The shopping trolleys have been developed by Sky to highlight its Sky Go service which allows you to watch live sports or news on your iPad or iPhone. The idea is to get more people out shopping even when major sporting events are live on TV. With the new trolley and the Sky Go app you won’t miss a thing as you push your trolley around the store.

Ian Burgess of Setwo Designs, who created the trolleys, said: “Being able to create a gadget that is practical yet innovative is often a challenge but I think with the trolley we’ve cracked it. The trolley can be used in the traditional way for shopping yet streams the latest sports news easily.”Sainsbury’s believes that there could be commercial benefit in the trolleys if they make shoppers more likely to visit a store. Brett Hart, the supermarket’s trolley buyer, said: “We strive to make our customers’ lives simpler, which is why we’re looking at these new trolleys.”

Now I bet your thinking that this could all end in disaster with major trolley crashes throughout the store. Well that has been taken care of too; every trolley comes with a front bumper sensor which warns shoppers audibly if they get too close to other customers. The trolleys also come with a solar panel to keep the iPads fully charged! What do you think, completely mad or totally awesome?

[The Telegraph]


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UK editor at iMore, mobile technology lover and air conditioning design engineer.

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Reader comments

iPad equipped shopping trolleys arriving in the UK


Why not allow people to dock their iPhone with the trolley for the same experience. Makes more economic sense to me while still giving that additional experience. Fact is that people that need to watch sports while at the supermarket has got time management issues or a sports addiction that they need help with!

I work in the grocery industry on the corporate side of things. I have been begging for the use of an iPad with detailed store layout to allow customers easy shopping.
I have also suggested adding a scan function to give back recipe suggestions right in front of you. Telling you what aisle each item is in. or being able to save your favorite suggested recipes into a box for reference later.
I have some other great add on suggestions that I think would be wonderful. Problem is, I don't know how to develop apps!
I'm game to make a revolutionary grocery ap that could be sold to so many chains..just need the right developer to go in on it with me!

Completely mad! Technology for technology sake and not addressing any obvious need (if you are that desperate then either shop later or use Sky+ to record whatever it is...).
Can you imagine the consequences of two rival fans bumping into each others trollies just as a doubtful penalty is awarded.
Good news for Tesco I suspect.

Totally cool. I hope they bring this to the US, even without the Sky Sports app. I love JennandBriand's ideas about the app you could use to navigate the store, get grocery suggestions, etc. Good luck, Sainsbury's!

Stores now have sanitary wipes to clean off the carts so you don't pick up who knows what from the handles. Can you imaging how nasty the pads will get in a short time. Would you let your baby in the cart play and drool all over it?

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