Sainsburys and Sky TV have teamed up to create a new style shopping trolley which incorporates a tilting iPad holder and speakers. Sainsburys will be carrying out a trial of the high tech trolley in its supermarket (grocery store) in Kensington, West London.

The shopping trolleys have been developed by Sky to highlight its Sky Go service which allows you to watch live sports or news on your iPad or iPhone. The idea is to get more people out shopping even when major sporting events are live on TV. With the new trolley and the Sky Go app you won’t miss a thing as you push your trolley around the store.

Ian Burgess of Setwo Designs, who created the trolleys, said: “Being able to create a gadget that is practical yet innovative is often a challenge but I think with the trolley we’ve cracked it. The trolley can be used in the traditional way for shopping yet streams the latest sports news easily.”Sainsbury’s believes that there could be commercial benefit in the trolleys if they make shoppers more likely to visit a store. Brett Hart, the supermarket’s trolley buyer, said: “We strive to make our customers’ lives simpler, which is why we’re looking at these new trolleys.”

Now I bet your thinking that this could all end in disaster with major trolley crashes throughout the store. Well that has been taken care of too; every trolley comes with a front bumper sensor which warns shoppers audibly if they get too close to other customers. The trolleys also come with a solar panel to keep the iPads fully charged! What do you think, completely mad or totally awesome?

[The Telegraph]