They don't come in Happy Meals, but Virginia Beach McDonald's is testing out iPads at the table

They don't come in Happy Meals, but Virginia Beach McDonald's is testing out iPads at the table

The newest McDonald’s in Virginia Beach, Va., has mounted iPads to their tables so customers can enjoy some magical and revolutionary fun while they feast on fast food. Hugh Fard, the owner of the Viriginia Beach establishment, came by the idea from a French company that has implemented a similar feature in 20 of their own locations across Europe. While some content is blocked, such as YouTube, the The Virginian-Pilot says customers seem to love it:

Ricky Pritchard and his wife regularly visited McDonald's on South Lynnhaven Road near the Interstate 264 exit, a location Fard also owns. They didn't know the new restaurant, about a mile away, had the iPads until they stopped there for breakfast last week.

”I love it," said Pritchard, 49, after he and his wife finished their steak bagels. "I've been sitting here a little too long."

He and his wife, Victoria, called up Facebook while eating. She said the iPad at McDonald's made it easier for them to use together than at home, where it's not always comfortable to share the screen.

“It's going to keep people here longer," Victoria Pritchard said. "I can imagine us coming here all the time."

It’s a bid by Fard to keep McDonald’s relevant in the face of increasing competition from other chains such as Starbucks and Panera, which are often seen as more modern and trendy establishments. While McDonald’s has no immediate plans to take the program company-wide, they are watching the Virginia Beach location closely, and may decide to on their own implementation after six to eight months. Whether this will attract a similar mobile worker crowd as Starbucks only time will tell.

Are you a McDonald’s customer, and do you like the sound of this program? What other establishments would you like to see iPads in? Let us know below in the comments.

Source: The Virginian-Pilot, via: CNET

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Joseph Keller

News Writer for Mobile Nations. Fascinated by the ways that technology connects us.

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Reader comments

They don't come in Happy Meals, but Virginia Beach McDonald's is testing out iPads at the table


No thanks, I don't want somebody else's greasy hands or dropped food on something I touch while I'm eating.

I'm thinking the same thing. I'm not a fast food eater (used to be), so I know how greasy your hands get eating it. I won't even touch my phone until I'm down eating and wash my hands. Maybe they should provide wet naps so you can start with a clean slate.

Higher prices are on the way.

"Welcome to McDonalds, what can I get for you today?"
"I'd like a #3 w/ a coke."
"Would you like to add an apple pie?"
"No thank you."
"Ok, your total is $16.49"