The newest McDonald’s in Virginia Beach, Va., has mounted iPads to their tables so customers can enjoy some magical and revolutionary fun while they feast on fast food. Hugh Fard, the owner of the Viriginia Beach establishment, came by the idea from a French company that has implemented a similar feature in 20 of their own locations across Europe. While some content is blocked, such as YouTube, the The Virginian-Pilot says customers seem to love it:
Ricky Pritchard and his wife regularly visited McDonald's on South Lynnhaven Road near the Interstate 264 exit, a location Fard also owns. They didn't know the new restaurant, about a mile away, had the iPads until they stopped there for breakfast last week.
”I love it," said Pritchard, 49, after he and his wife finished their steak bagels. "I've been sitting here a little too long."
He and his wife, Victoria, called up Facebook while eating. She said the iPad at McDonald's made it easier for them to use together than at home, where it's not always comfortable to share the screen.
“It's going to keep people here longer," Victoria Pritchard said. "I can imagine us coming here all the time."
It’s a bid by Fard to keep McDonald’s relevant in the face of increasing competition from other chains such as Starbucks and Panera, which are often seen as more modern and trendy establishments. While McDonald’s has no immediate plans to take the program company-wide, they are watching the Virginia Beach location closely, and may decide to on their own implementation after six to eight months. Whether this will attract a similar mobile worker crowd as Starbucks only time will tell.
Are you a McDonald’s customer, and do you like the sound of this program? What other establishments would you like to see iPads in? Let us know below in the comments.