iPhone 3G in Canada: Rogers Says Data Rates Might Be Slightly Less Ridiculous?!

Sarumon Consults the Eye of Rogers on Canadian iPhone 3G Data Rates

Sure, those on the twisty-turny AT&T train have looked on at free iPhones in the UK and €1 iPhones in Germany with some lust in their wallets. We get that. But those of us in Canada gaze longingly at all of your clear plans and reasonable data rates with something akin to battered-consumer syndrome.

Rogers, the GSM monopoly in Canada, until recently charged $100 a month for 200MB of data, making us the disgrace not only of the industrialized world, but of pretty much the whole world. They've changed slightly over the last few months, but in only the most confusing, impenetrable, and still ridiculously over-priced manner possible. So, with the iPhone 3G coming, many of us Canadians have been stuck in a Schrödinger-esque quantum state somewhere between thrilled at finally getting the device, and terrified at what it might cost.

As always, Rogers provides nothing in the way of lifting the box:

[Rogers Wireless president Nadir] Mohamed explains that the plans will be "easy to understand" as well as more adaptable and encouraging for users who want mobile data. [... He] adds that he expects the average revenue per use to go up with the launch of the iPhone 3G. A typical Rogers customer pays approximately $63 per month for a combination of voice, messaging, and data features, but an average iPhone subscriber should boost that figure to approximately $90 per month, Mohamed says. Most of the increase should come from increased data use.

Here's an idea: Why not just post the Rogers iPhone 3G data plans, the way AT&T, O2, T-Mobile, and real telcos the world over have begun to? And please, pretty please with a cherry on top, make the data rates on par with the rest of the world?


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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

iPhone 3G in Canada: Rogers Says Data Rates Might Be Slightly Less Ridiculous?!


fat chance with making them on par. The only reason I am hesitant to buy one is because of Uncle Rogers. The mandatory in store activation is a kick in the pants with the GSM monopoly they have.

"Most of the increase should come from increased data use." From that comment, it doesn't sound like we'll be getting an "all-you-can-eat" data plan. Instead, we'll keep paying through the nose for data-access. And 64$ average? Maybe if you don't use your phone all that much. My bill for my business phone last month was 328 dollars. Having moved to Canada from Europe; I'm appalled at the highway robbery Canadian telco's are allowed to perpetrate on their customers and I don't understand why the Canadian government doesn't do something to fix it. This isn't "business-as-usual", it's abuse.

I'm of 2 minds here:
I'm pretty sure that Apple must have held Rogers feet to the fire with regard to their data pricing. Apples knows what a gong show the Canadian mobile data market is and they want to sell phones here. There HAS to be some in the contract between Rogers and Apple with regard to the data pricing.
On the other hand, Rogers have a monopoly and they usually act like it. They aren't a charity, and they have a responsibility to reap maximum profits for their shareholders. It doesn't make me like them, but I get it.
I think we're going to see lower pricing than in the past, but it certainly won't be as good as the US or Europe.

Confidential Rogers Information. For Internal Distribution Only.
Rogers and Apple today announced that the iPhone 3G will be available in Canada on July 11. iPhone 3G combines three products into one small, lightweight device: a revolutionary mobile phone, a widescreen iPod, and it puts the Internet in your pocket with the best e-mail, web browsing, search and maps applications ever on a mobile phone.
The new version of the iPhone harnesses the power of Rogers's broad and powerful 3G mobile broadband network, which offers 3G mobile phones download speeds of up to 1.4 Mbps.
Key Device Features:
Operates on Wi-Fi, EDGE, and 3G networks
New enterprise e-mail capability with support for Microsoft Exchange ActiveSync
New iPhone software development kit (SDK) to support new innovative applications
New Activation Process and Return Policy:
The iPhone 3G will be activated at point of sale when the device is purchased, in store. The Fido grace period will change from 15 days to 30 days and will require the device to be returned to place of purchase before service is cancelled. The 30-day Rogers grace period will remain unchanged with the exception of no limits being imposed for voice or data usage.
-Pricing and Plans
Device Pricing:
$199 8GB and $299 16GB for new activations and qualified upgrades with existing 2 or 3-year agreements.
Data Plans and Pricing:
The iPhone 3G will be activated on existing Rogers and Fido voice rate plans, but new data plans have been created for the 3G device.
All iPhone 3G customers are required to have one of the new data plans and qualifying voice plan.
Customers intending to use the iPhone 3G for access to corporate e-mail, business applications, or access to corporate intranet are required to activate with Enterprise Data Plan for iPhone.
SUP service discounts for both voice and data pans will apply to iPhone 3G.
RAC service discounts for voice and data will apply to iPhone 3G, when on a qualifying data plan.
Ambassadors will not get a discount on device purchase for iPhone 3G.
Data Pricing will be as follows:
Consumer Data Plan (must be added to qualified voice plan):
$30 - Unlimited Data (E-mail/Web), includes Visual Voicemail when subscribed to any voicemail service.
Enterprise Data Plan (must be added to qualified voice plan):
$45 – Unlimited Data with personal and corporate e-mail, web, includes Visual Voicemail when subscribed to any voicemail service.
-Upgrade Eligibility and Qualified Upgrade Pricing
Upgrade eligibility will be determined based on standard upgrade eligibility rules. Customers must be upgrade eligible to receive the qualified upgrade pricing. However, not all customers will be qualified upgrades. Rogers has not determined the price of the 3G device for non-qualified upgrades.
All customers will be required to sign a 3-year agreement. There will not be a "no commitment" price or a 2-year agreement for the iPhone 3G.
-Activation Process
The new 3G device will be activated in store in Rogers, Fido and Apple stores. Customers must accept Rogers and Apple terms of service, sign a 3-year agreement, and select the data plan for the iPhone 3G before leaving the store. A short tether process to unbrick the 3G device will be performed in all Rogers and Fido stores (tether cords will be provided). Apple stores will also perform this tether process, however in the event that a customer's device is not tethered in the Apple store, their device will be inoperable until they get home and tether through iTunes. Prepaid will not be allowed on the iPhone 3G device.
RAC tools, including TOE and Salescentral have been modified to allow agents to enter customer's information, select rate plans and data plans, device price (if applicable) and output a document that will allow store reps to quickly access the customer's information and save time for data entry in the activation process.
Because the 3G device will only be activated in store, compensation for the 3G device will be BAU. RAC reps will receive compensation for upgrades and new activations with a 3-year agreement.
-Purchase Limit
The device purchase limit will be three (3) per customer for iPhone 3G in Rogers and Fido stores.
-Direct Fulfillment
The DFU tool will be available at launch at RAC for iPhone 3Gs. Customers will be required to pay for the device when the order is placed and the phone will be shipped to the store in the customer's name for pickup.
-Return Policy
The return policy for Fido iPhone 3G is changing from 15 days to 30 days for both Apple and Fido stores. The 30-day Rogers grace period will remain unchanged with the exception of no limits being imposed for voice or data usage.
To cancel service within the first 30 days, the customer must return their equipment to the place of purchase (no exceptions).
If the customer cancels service after 30 days, they will be charged the ECF and DECF. The customer is not required to return the device to cancel after 30 days.
3G demos will be pulled from stock when they arrive following launch process for display devices.
Video loop content will be pushed to stores when it is available.
The following merchandising elements will be in stores for launch:
Rate brochure and display rate card
22 x 28 poster
Window banner
Device training, including features and functionality, will be available via Library and Fidoversity by 6/30.
Training for all representatives will begin no later than 7/1.
Launch preparedness training, including last minute details, will be conducted the week of launch (if needed) by team leaders.
All iPhone-related communications, inclusive of training announcements, will be posted to Library. Search on keyword "iPhone 3G" to locate.
-Launch Plans
Support logistics for launch day will be available:
Letters will be sent to all landlords under VP/GM signature for advance notice of store hours, crowds expected, possible parking issues, etc.
Security will be provided for locations requesting armed police or unarmed, uniformed guards.
Manager checklists will be provided to support managers to set expectations and help them be prepared to complete all required actions.
Documents will be posted on TGP to let managers know when to expect delivery of launch support materials.
Job descriptions for key launch day functions will be provided for: Back Office Manager, Crowd Manager, Greeter, Product Demonstrator, and Security Support.
Confidential Rogers Information. For Internal Distribution Only.

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