In sharp contrast to how the North Americans have started off, the Europeans (yup, including the UK) seem to be handling the whole iPhone 3G "second coming" with a lot more grace and -- frankly -- customer care. Witness Vodafone on the iPhone in Italy:
The 3G iPhone will be available to both contract customers, based on particularly simple price plans, and to pay-as-you-go users, and will include a wide range of data offerings. By choosing a contract price plan, such as iPhone Vodafone Facile, it will be possible, for example, to have an Apple phone at a particularly attractive price. People preferring a pre-pay plan for private users can buy the 8Gb iPhone for €499 or the 16GB model for €569.
Sure, the unsubsidized option sound expensive (around $750 for people on the left side of the pond) -- but at least they're giving it as an option! (AT&T, Rogers, look and learn!)
Meanwhile, Vodafone's co-exclusive Italian iPhone 3G carrier, Telecom Italia and Apple have thus far announced the following:
Telecom Italia will be selling the 8GB and 16GB models of iPhone 3G to prepaid and contract customers. Telecom Italia will also be selling iPhone 3G with the “Tutto Compreso” [all included] package tailored to meet customers’ needs.