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iPhone 5s sells best, 5c bringing in more new users

iPhone 5s sells best, 5c bringing in more new users

While the iPhone 5s is outselling the iPhone 5c, the latter device is bringing more new users to the iOS platform. While Android is still the leading platform across Europe, the release of the 5s and 5c have provided a significant boost to Apple. And while the 5s remains the most popular of the two by far, the iPhone 5c has had the most success in bringing users over from rival platforms, according Dominic Sunnebo, strategic insight director for Kantar Worldpanel ComTech:

Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80% of 5S owners who upgraded from a previous iPhone model. The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80% of 5S owners who upgraded from a previous iPhone model.

The 5s is still outselling the 5c. In the U.K., for instance, the 5s outsells the 5c three to one. But there is still clear demand for the 5c in some areas. Lower income households tend to favor the 5c over the 5s. Someone looking to buy an iPhone 5c is likely to be a bit older. People buying the iPhone 5c are more likely to be first-time Apple users as well.

The release of the new phones also helped boost Apple in other parts of the world. Apple had 52.6% marketshare in the U.S. during October, while in Japan, their share hit 76.1%. This is also due to the release of the phones on NTT DoCoMo, Japan's largest carrier.

Continental Europe continues to be an issue for Apple, because phone subsidies remain lower than in the U.S., meaning that customers have a higher initial cost for their devices. However, Apple position is improving in the U.K., where sales have been driven by the iPhone 5s, and their marketshare there has risen to 28.7%.

Source: Kantar Worldpanel ComTech

iPhone 5s

iPhone 5s
Apple's current flagship iPhone with a 4-inch in-cell display, LTE 4G, and BT 4.0 LE. New features include:

Complete review >

Released
September, 2013

Alternatives
iPhone 5c, iPhone 4s

Replacements
iPhone 6 (rumored)
Fall, 2014

Resources
Buyers guide
Help forum

iPhone 5c

iPhone 5c
Apple's first popular iPhone with a 4-inch in-cell display, LTE 4G, and BT 4.0 LE. Fun features include:

Complete review >

Released
September, 2013

Alternatives
iPhone 5s, iPhone 4s

Replacements
iPhone 6 (rumored)
Fall, 2014

Resources
Buyers guide
Help forum

Joseph Keller

Joseph Keller is a news reporter for iMore. He's also chilling out and having a sandwich.

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There are 28 comments. Add yours.

applelex says:

Well I was an iPhone 4 user when apple released the iPhone 5c and 5s my initial plans where to upgrade to the iPhone 5s. But the severe scarcity of the phone forced me to upgrade to the iPhone 5c which is still a hellish upgrade from the iPhone 4 and I've already sold it at the point of me finding out no one had the iPhone 5s in stock. So in dire need of a phone and not having any Idea when apple was going to have the iPhone 5s readily available I decided to go with the iPhone 5c a great phone btw and I'll just wait till the iPhone 6 comes out and skip the iPhone 5s.

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jazztbone2b says:

Yeah, I remember when I almost bought an iPhone 5c, then I realized the truth and bought a Nexus 5 instead. Best decision of my life.

ShameerMulji says:

how are you finding the overall performance of the Nexus with Android 4.4?

jazztbone2b says:

The Nexus 5 is super smooth. Not once have I noticed any perceivable lag and the improvements in 4.4 Kit Kat are very nice. It's the smoothest, most reliable phone I've ever used. Plus the screen is gorgeous and makes for a fantastic viewing experience!

applelex says:

Nexus 5 is a great phone but the service and play store ehh not so much.

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Antron says:

What was the "truth" that you realized?

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jazztbone2b says:

The truth is a much more capable phone, better screen (bigger and sharper), smooth and buttery performance, great camera with optical image stability, slim profile, unlocked, and fast updates for roughly half the cost of a new iPhone.

Antron says:

Much more capable phone (subjective) better screen (Display a bit cloudy: Laptop Mag) smooth and buttery performance (still laughing, sorry) great camera (meh) slim profile (130 g vs iPhone 112 g) unlocked (not bad) fast updates (really?) half the cost of a new iPhone (it pays to buy the best!)

Overall glad you like your phone.

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Heckface says:

If the nexus 5 would have made it to verizon and didn't have such horrible camera reviews I think I would have gone for it. Very happy with the my decision on the 5s. Can't speak for the 5c.

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jazztbone2b says:

The camera is actually really, really good! I love the camera, it takes fantastic low light shots and the OIS works wonderfully!

kch50428 says:

I still fail to see why some people are compelled to come to a blog like this to rag on a device they currently don't own and in some cases, the ragger has never owned... smh.

jazztbone2b says:

I may have never "owned" it, but I've used it enough to come to the conclusion that there are much better options out there than the overpriced iPhone. Obviously what works for me may not be ideal for someone else. I'm just sharing my experience and stirring up some healthy conversation, isn't that what blogs are meant for?

angermeans says:

It doesn't come off that your trying to help others. Instead it comes off as someone who wants to rag on others because of a subjective choice in a phone. I own both the 5s and nexus 5. In my opinion they are clearly the best phones on the market,but the Nexus 5 isn't in the same league as the iPhone 5s (or even 5c). The camera is awful and slow and not even close to the quality of even the iPhone 4 and 4s. The display is bigger, and has more pixels, but the quality is not in the same league as the in-cell display on the iPhone 5 and 5s. It really shows when the two phones are dude by side. The nexus display looks almost washed out. The quality is nice, but nowhere near the quality of hardware on the iPhone. Then there is the problems with android. 4.4 is leaps and bounds better then 4.3 p, but there us still a lot of android lag and dropped frames. To be fair iOS 7 does have some slight issues as well that in not used to on iOS, but still this is a .0 release on a fully rewritten OS so in my opinion even if the two are on par (which they aren't in my opinion) then iOS floor is androids ceiling (if indeed this is the best android can run which I feel some issues with lag will never fully be fixed without doing something with dalvic or recoding the OS from the ground up). Then there is the complete lack of quality apps. It isn't that android play store is bad, but mire that the App Store is so much ahead if the competition.

I didn't even go into all the advantages like the A7 processor over the 800 or other features that iOS is better at (like 1st party apps and the fact that you can get a great google experience on the iPhone along with the great apple apps which you can't do on android and I would argue that google maps, Google+, and even gmail look and run better in iOS than android). The only real advantage that the nexus 5 has over the iPhone 5c or 5s is cost and for what your paying for I would gladly pay more for the experience and quality in apples Eco system. Still, I love my nexus 5 and I can't make as many arguments about it over any other phone on the market, but it just isn't better than the iPhone.

TiredOfPhoneWar says:

You are not even try it how can i trust you @jazz

mulasien says:

Actually, he's coming across very strongly as a paid sales pitch. Look at the language being used in all his posts. There's "hey, I really like this phone" and then there's a scripted sales pitch. This guy is the latter.

jazztbone2b says:

Yes, because Google paid me to try and sell their Nexus phones, using a script they wrote for me. Good observation.

BP41 says:

So you have no response to the guy that has both?????? I think you just got burned, hahahahahaha. Stick to AC.

jayzero76 says:

I had the nexus 5 for two weeks and somehow it didn't work for me at all so bought a 5s and happy

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asuperstarr says:

Both are great phones. I think the iPhone 5s and 5c reach different markets.

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Cojrom says:

The iPhone 5C is probably less popular than the 5S because many view it as a 'budget' device that isn't as premium which is in no way true. People want a premium phone from a premium brand. Also people are curios about touch ID obviously.

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Team George says:

Are sure this guy didn't just read Imore and make up some stats to go with the (albeit sound) ideas about how these devices will sell?

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jayzero76 says:

Nexus 5 was in my pocket for two weeks and sold it because need an iPhone!

Negative on the nexus 5
- to big
- feels flimsy
- music player very bad

It's a good phone but the iPhone feels better and the resell value of the iPhone is way better after two years

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BeyondtheTech says:

I think I'm done with the 4" screen factor. The iPad mini is just a tad too big, but I'd rather have it than the iPhone. Hope they come out with a 5" iPhone that actually runs iPad apps as well. One of the reasons I'm dropping the iPhone is that it can't do the one thing iPads can - run both iPhone and iPad apps.

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zdn1042 says:

This is a bit of a surprise. Albeit, a good one at that. Who knew that it would be colorful 5C that would attract some android users to do a switch.

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counterculture says:

That's interesting . At school (Texas Tech) I've seen way more 5C's than 5S's but maybe that's because you have to physically see the front to recognize Touch ID. Maybe I've just been assuming a bunch of 5's walking around like myself... (Shrugs)

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Chris Kurth1 says:

Clearly the author of this is either delusional or an idiot. Apple is steadily losing marketshare overseas in every country but Japan. Android seems to be gaining but Windows is seeing the most growth.