The launch of the iPhone 6 and iPhone 6 Plus were bonanzas for Apple, with more than 10 million devices sold in the first weekend, but the new devices were also a huge boon to mobile device accessory makers. According to an analysis by the NPD Group, accessory sales in the two weeks following the new iPhones' September 19th launch surged by 43%, hitting $249 million.
Unsurprisingly, it was screen protectors and cases that drove the majority of the increase:
Screen protector revenue increased 120 percent versus the pre-launch period, and cases increased 78 percent in revenue and 63 percent in units. Other accessory categories saw growth, but not near the levels of the protection devices; revenue for mobile power products grew 5 percent, headphones with microphones were up 10 percent, and Bluetooth speakers increased 5 percent.