iPhone Assaulting Microsoft's Dominance?
No sooner are we done asking you if ActiveSync is an "Open" Apple Trojan Horse like Roughly Drafted Magazine suggests then Business Week comes along and wonders aloud if the iPhone is spear-heading an all out assault on Microsoft's workplace dominance.
Willingness to modernize, smaller and more adaptable kernel, rapid to-market ability, and Sun Tzu-like battle strategy are only some of the points Gary Morgenthaler touches on:
Surprisingly, it's the 4.8-ounce iPhone that will sweep Apple decisively back into the enterprise. Even without any enterprise applications, the iPhone has seduced business users with the prospect of easy listening (iTunes), easy surfing (Safari), and easy compatability with a Mac computer. And with the impending business push, the device will soon provide corporate e-mail access and perform serious computing tasks such as setting calendars, checking inventory, figuring prices, and taking orders on the spot.
Now the article seems more than a little optimistic to me; the level of entrenchment Microsoft enjoys will not easily be moved much less displaced, but Apple is definitely gaining momentum and, most importantly, mindshare. Even if the MacBook Air, mentioned in the article at 3 pounds, has many similar Windows-based competitors, the author either doesn't know, doesn't care, or is deliberately ignoring them, and any which way you slice that, it shows how well and how deeply Apple is planting its seeds.
[T]he battle ahead seems clear: It's Apple's seamlessly integrated software strategy, minimally sized and maximally efficient, competing against Microsoft's strategy of multiple incompatible, bloated, and fragmented operating systems. It's Apple's growing customer acceptance vs. Microsoft's rising customer pain. By failing to modernize its operating system in a timely way, Microsoft has left its flank wide open for an all-out assault from a once-vanquished rival.
What do you think?