iPhone continues to grow in the U.S. as rivals remain flat

iPhone sales continued to grow over the three-month period ending in May of this year, compared with little or no change for other platforms. The iPhone grew 3.5 percent over the same period last year, for a total of 41.9 percent of smartphone sales during the measuring period. Meanwhile, Android ticked up 0.1 percent to 52 percent, Windows Phone grew 0.9 percent to hit 4.6 percent, and all others, including BlackBerry, fell. Kantar Worldpanel ComTech attributes the iPhone's performance in this period to its official debut on T-Mobile, though that carrier was down over last year.

Kantar Worldpanel ComTech global consumer insight director Dominic Sunnebo states, “The highly anticipated release of the iPhone on T-Mobile has benefited iOS in the latest 3 month period, though it has not yet impacted T-Mobile’s share in the market.”

Getting feature-phone users to upgrade to a smartphone appears to be the iPhone's primary strength on T-Mobile. T-Mobile had previously announced that the launch of the iPhone 5 on their network had given them one of their biggest weekends ever. Additionally, of the respondents to Kantar's survey that said that they would change phones within the next year, over a quarter of them said that an iPhone would be their next device.

This is just the latest survey that indicates that demand for the iPhone remains strong, growing substantially as rivals remain flat - despite suggestions to the contrary. While it's just one market, the United States remains particularly important to Apple, with the company placing a renewed emphasis on their home country. Apple has continually shown strong growth in the U.S. over the past few months, and while rivals like Samsung are also growing, it's at a much slower rate. The real challenge for Apple is the rest of the world, particularly getting their devices into new countries where Samsung has been selling for years.

Source: Kantar Worldpanel ComTech