iPhone Marketshare Climbing Fast

We're looking at just over 6 months of sales and the iPhone is rocking the marketshare in the Smartphone category like you wouldn't believe. According to Canalys (whose numbers we've admittedly doubted before, but these results look pretty solid), the iPhone has reached 28% marketshare among Smartphones in the US and 7% worldwide. That puts it at #2 in the US and #3 worldwide. They're even ahead of Motorola.

Also, the iPhone is beating the pants off of the PalmOS (down to 9%) and also Windows Mobile (21%) in the United States. The only question left is whether or not Apple can gain on RIM's imposing 41% share. That will require converting a lot of business users.

Actually, the other question is whether or not Apple can maintain that share without releasing a 3G iPhone in the near future. The drumbeat of analyst, stockholder, and most importantly consumer desire for the 3G iPhone is going to get steadily louder in the coming months.

Canalys

Footnote: 
[via GearDiary]

Dieter Bohn

Dieter Bohn is former editor-in-chief of Smartphone Experts, writing across iMore, Windows Phone Central, Android Central, and more. You can find him on Twitter (and everywhere else) @backlon.

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There are 11 comments. Add yours.

JackNaylorPE says:

[COLOR="DarkSlateBlue">"Apple squeezed itself into third place in the list of world smartphone makers during Q4 2007, pushing ahead of Motorola and Palm and all the Windows Mobile device suppliers.
The iPhone itself may divide opinion but there's no questioning its success. According to market watcher Canalys, Apple shipped 2,320,840 iPhones in the fourth quarter of 2007, just beating Motorola, which shipped 2,301,260 smartphones during the period......Those totals give Nokia a marketshare of 52.9 per cent, RIM 11.4 per cent, and both Apple and Motorola have 6.5 per cent.
Focusing on the US market, Apple took a 28 per cent share, behind only RIM, which accounted for 41 per cent of the market. Third-placed Palm took nine per cent of smartphone shipments. All US Windows Mobile devices vendors combined - and that presumably includes Palm's Windows-based Treos - came to 21 per cent, less than the iPhone's share.
Apple performed less well in Europe, notching up fifth place behind Nokia, RIM, HTC and Motorola. But that stil left it ahead of Sony Ericsson, Samsung and Palm, all of whom have been in the smartphone business for some time."[/COLOR]
http://www.reghardware.co.uk/2008/02/06/canalys_q4_07_smartphone_biz/
Gotta be a bit embarassing for Mr. Ballmer who I recall barking last January that Apple wouldn’t capture more than two to three percent of the market and described his own Windows Mobile platform as having or soon acquiring 60 to 80% of the smartphone market. Newsflash for Mr. Ballmer. 28 is 33% bigger than 21 and a helluva lot bigger than 2 or 3%. And Apples been able to do this with hardware available on a single carrier....while AT&T is the biggest US carrier, geez, imagine what they will get once there's a SPrint and Verizon model.
Of course none of this really interests me .... it's 2008, it's February and my GSM 650 is three years old today. Does everything I want it to do though frankly I use it less and less for e-mail and web browsing. Though I have used my son's iPhone for both and it is a lot better than on anything else I have used for that, it still pales next to a laptop with full size KB and screen. Joe Rogan and I agree on this point as is very amusingly presented here:
http://www.sho.com/site/schedules/product_page.do?seriesid=0&episodeid=129589
Colligan said end of 2007....then sometime in 2008, The Guardian and other sources said 3rd quarter 2008 at best and I haven't seen anything contrary. I would say that if Palm doesn't deliver for the holiday buying system, they are going to have a hard time recovering any market "mindshare" at all.

Rene Ritchie says:

What's scary, as mention on another thread, is that iPhone is primarily 1 device (8gb only for that period) as opposed to many Nokia, RIM, WinMob devices; runs only GSM as opposed to GSM and CDMA options for the others; works on only 1 approved carrier per territory in only 4 territories as opposed to the others running on many, many carriers, often multiple carriers in the same territory; and is relatively (especially pre-SDK) inflexible in terms of options as opposed to the other platforms.

JackNaylorPE says:

Yes that is significant. Seems it's going to be harder for Palm to establish it's identity amidst the iPhone story. No doubt the iPhone 2 will be out for next holiday season and my guess is Palm is gonna slip and not be ready until 1st quarter 2009.

marcol says:

What's scary, as mention on another thread, is that iPhone is primarily 1 device (8gb only for that period) as opposed to many Nokia, RIM, WinMob devices; runs only GSM as opposed to GSM and CDMA options for the others; works on only 1 approved carrier per territory in only 4 territories as opposed to the others running on many, many carriers, often multiple carriers in the same territory; and is relatively (especially pre-SDK) inflexible in terms of options as opposed to the other platforms.
That's all true of course but there are of lots things we don't know yet, like will iPhone sales be as seasonal as those for iPods:
[INDENT][/INDENT]
(from Wikipedia)
and will the iPhone take off in the rest of the world like it has in the US? My guess on the latter (in Europe anyway) is that 3G is a minimum requirement.

The Phone Diva says:

[COLOR="Navy">The iPhone still isn't a capable smartphone IMO. Where's the apps and proper phone management software? Then we can talk smartphone! Do those people even know what a smartphone really is if they insist on calling iPhone one? Even AT&T does, and there's just no way I can use it for business as compared to my WM phones![/COLOR]

whatever7 says:

I agree the iPhone is not a "true" smartphone, but its no more or less a smartphone than most Nokia "smart" phones. In fact they should only count the n-series and e-series Nokia phones.
BTW, I have an iPhone. IMO the browser is not good for fast data retrieval and input. Many mobile sites don't work with the iPhone very well. You have to "enlarge" on every page and that gets old really fast. That browser basically is good at one thing: rendering ad heavy 3-colume style news site.

oalvarez says:

i really could care less what it's classified as. it's really fun to use and that's all that matters to me. too bad it doesn't suffice in the biz email category given my needs or it would replace the Blackberry Pearl (VZ) in a nanosecond.
3G? no need to wait til the holiday season, i'd bet that it shows itself by summer time.

The Phone Diva says:

[COLOR="Navy">Haven't seen you post in a while, O!
Whatever7, I know what you mean, but I think the big screen and the fact that you can enlarge the part you need to read and enter text in is a plus. [/COLOR]

oalvarez says:

Hiyas, Diva, hope all is well. I'm actually thinking of doing away with the iPhone and moving to a iTouch as my Pearl is my daily device of choice. The iPhone is mainly used when on the life cycle or traveling (movies/tv shows) and I really don't have a need for the phone portion. No need to pay for something I don't use.
Take Care!

whatever7 says:

Diva, I am not hanging out here because I am taking a two months vacation in China right now.
During my days of travel I'd found my weapons of choise are a Nokia n800 and a small music phone, and maybe in compliment of a PSP.
I have brought an iPhone and a portable DVD player with me and I have not used them at all!
The browser is just not good enough for one hand operation and in general very hard to multitask.
I think dumb music phones have come a long way. Once I upgrade my motorola L7 to a Nokia 5310 then my combo will be perfect for oversea travel. :)

marcol says:

I agree the iPhone is not a "true" smartphone, but its no more or less a smartphone than most Nokia "smart" phones. In fact they should only count the n-series and e-series Nokia phones.
If by 'they' you mean Canalys, then I'm pretty certain that that is precisely what they do.