iPhone US Marketshare Hits 30%, Tops Most Wanted, Huge Lead in Customer Satisfaction


Apple's iPhone has hit 30% marketshare in the US, according to ChangeWave. When laying out the current players, 4,225 consumers were surveyed, 39% of whom owned smartphones, and of those the top 3 answers were RIM's Blackberry down ever-so-slightly to 40%, the iPhone up 5% to hit that 30% mark, and Palm steady at 7%. As sibling-site PreCentral.net points out, Windows Mobile, Android, and Symbian weren't even included on the chart (does that mean the percentages were too low and unchanged to graph, Changewave?)

Going forward, iPhone retains the lead for planned future smartphone purchases, though dipping from 44% in June to 36% in September). RIM's second, with 27% up from 23%, and Palm again holds steady at 8%.

Customer satisfaction, however, remains Apple's biggest advantage. The iPhone has a lofty 74%, way out ahead of second place RIM at 43%, LG at 39%, Sanyo at 36%, HTC at 35%, and Palm at 33%. Droid-maker Motorola is at 32%, Nokia at 29%, Samsung at 29%, and Sony/Ericsson at 17%. Ouch.

The bottom line according to Investorplace?

In the horserace among manufacturers, the release of the iPhone 3GS has led to a big jump in smart phone market share for Apple and has placed them within striking distance of Research In Motion — whose slew of models are still number one but have fallen to their lowest level in two years.

[Thanks everyone who sent this in!]

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

iPhone US Marketshare Hits 30%, Tops Most Wanted, Huge Lead in Customer Satisfaction


So 39% of folks have smartphones, and of those, non-iPhone owners are 70% of the total.
So that means that 11.7% of surveyed phone users use iPhones.
Double digits! Double digits!
The iPhone is taking over the world!

Correction, iPhone is taking over the US. LOL.
But this is very good. This will drive more companies even more. Which will in turn drive Apple even more (You would hope).
But what I actually see from this...is RIM still kind of being the big winner. Even though RIM's percentage dipped...
The percentage for planned smartphone purchases rose for RIM while dipping for iPhone. It always seems that Apple products, people who want it will get it. They will have it. So the planned purchase will dip lower and lower. But that's jsut MY opinion. I'm not trying to state facts...before all the fanboys and cult members get all rowdy.

The iPhone will become just another Apple niche product, due to their closed-down policies.
Other than the dying music player market, Apple has never been a market leader, but instead, sells high-margin products to small, discreet audiences of buyers. They make great margins, and therefore are very profitable. But their one-size-fits-all strategy has meant that they appeal to relatively few people.

Rimms numbers are falsified by the fact that Verizon has been giving their cracknerrys away. Buy 1 get 1 free. And at a lower selling price than the iPhone. Verizon doesn't have the iPhone. People don't want to leave Verizon are going for the closest thing they can get with Verizon. And that happens to also get you a free one.

How many of the 40% are die hard Verizon customers? iPhone on Verizon could put RIM down to Palm numbers.
Only the suits will carry a crackerberry

so with over 200+ million customers, they picked 4,225 which is not even what .0001% and came up with 30% market share, cute.

p.s i spent an hr in the 5th ave nyc apple store, i saw more blackberries then iphones from people in the store.
rim has a better market share in an apple store!

Looking at the very solid flat line for BlackBerry has me thinking that might primarily be due to the fact that government organizations and corporations provide and require employees to carry them. Wonder how many people actually go out and buy a BlackBerry as their personal device?

Actually, academically speaking, a random selection of 1000 people is statistically sound.

Wireless Subscribers 276.6M as of june 09 in the us.
verizon wirless 86.3 million as of q3
att 81.6 million
sprint 54 million
t-mobile 32.1 million
now were missing about about 24million people between the small carrier.
when att is only a 30% market share in the us, saying that 30% are iphone users is total bullshit on the poll since it would mean every customer is an iphone user.