The iPhone continued it’s upward motion for marketshare in the US, capturing 51.2% of the US smartphone market, this is an increase of 6.3% from the same period last year. Android now holds 44.2% of the US smartphone market, down .4% from the same quarter last year. These numbers come after the first full quarter after the launch of the iPhone 5. These numbers break Apple’s previous marketshare record of 49.3%, seen after they launched the iPhone 4S, and were reportedly helped by the iPhone 5 and older iPhone models. Kantar Worldpanel ComTech analyst Mary-Ann Parlato says:
“Apple’s continual improvement is thanks to both the iPhone 5 and older models attracting various customer groups, from repeat Apple buyers, first time smartphone buyers and those coming from other smartphone brands”.
People switching from other smartphones accounted for the largest single block of new iPhone sales at 36%, with 19% of new iOS sales coming from people who were switching from Android. Those upgrading from a previous iPhone made up 35%, while 30% of iPhone buyers purchased their first smartphone.
These numbers come after Verizon released their sales figures earlier today showing that they had sold 6.2 million iPhones in the last quarter, a record number and more than double the number of iPhones sold in the same quarter a year ago. After many weeks of pundits shouting about the doom of Apple, the numbers are beginning to paint a different picture. We’ll have an even better one tomorrow, when Apple releases its Q4 earnings.
Source: Kantar Worldpanel ComTech