iPhone trade-in program official, starts today

iPhone trade-in program official, starts today

Apple has launched the rumored iPhone trade-in program, which is called the “iPhone Reuse and Recycling Program”. Trade-ins take place in Apple Stores, either on the floor or at the Genius Bar. Apple Store employees have been trained especially for the program, which covers multiple generations of iPhones, according to 9to5Mac:

Apple Store employees will conduct the trade-in process via the mobile EasyPay devices. A customer can bring in an iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4S, and iPhone 5, and receive a gift card to be applied to a new iPhone purchase.

The value of the gift card will be based on the overall condition of the device being traded in. The new iPhone must be purchased during the trade-in process, and it will be activated on a contract. While trade-in values will change over time, it appears that a 16GB iPhone 5 in good condition has a trade-in value of around $250.

This trade-in program is part of Tim Cook's strategy of getting more customers to buy iPhones directly from Apple. When phones are sold by carriers, as is most often the case, Apple is at a disadvantage. The iPhone is presented as just another smartphone, one of many. But if Apple can control the presentation of their devices, they're more likely to be able to sell one to you.

Source: CNBC, 9to5Mac

Joseph Keller

Joseph Keller is a news reporter for iMore. He's also chilling out and having a sandwich.

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There are 24 comments. Add yours.

tlo07 says:

I'm considering doing this to get the 5s since I'll have to do an early upgrade. Does anyone know if early upgrades can be done through Apple or do I have to go to AT&T?

bookimdanno says:

Please forgive my ignorance but.. do I still have to be eligible for an upgrade with my carrier (AT&T) to do this? I'd like to trade in my 5 for a 5s but its only been a year or so. Thanks.

airjordanxx2 says:

I'm not giving my iPhone 5 16GB for only $250.00 with only almost 2 month of use. I rather look for somebody to sell it.

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jtorrebl says:

You bought it 2 months ago and didnt know a new one was coming out soon and now want to get the new one? Really? You're on an iPhone website to help you plan this better.

airjordanxx2 says:

You want to help me? Tell me how please!

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Ipheuria says:

The problem is that although you just bought it 2 months ago when the new model comes out the value of your model will drop dramatically. When the new model comes out the iPhone 5 on contract will be $99 so most people you are selling to will be pointing at that and looking for a crazy low price. I have a factory unlocked, 32GB, mint condition iPhone 5 and I will honestly be hard pressed once the 5s is out to get $3-400 for it. It's under a year old and I paid over $900 for it so that is less than 50% it's the way things work. Yes $250 is low but it takes away the frustration of trying to sell online getting lowballed, not knowing if the money you get is fake and just a ton of other possibilities. I'm not saying it's the greatest deal but I'm just pointing out some of the things to consider.

cjvitek says:

I would be happy to do this if there was an Apple store near me!

douglaswilson says:

I will probably do this with my iPhone 5 to get the iPhone 5S. That's one of the few benefits to having multiple lines you can juggle the upgrade dates around and my iPhone 5 line is due for an upgrade!

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Calakato says:

iPhone 5 is going for $400 to $500 on eBay and swappa. This is a terrible deal unless I'm missing something here

Galley says:

I sold a 16GB iPhone 5 in April for $525 on eBay. I got raped on the eBay and PayPal fees, though.

jerome g says:

Agreed re the fees, but still, they are only about 10% combined, so it is still a great sell

lbaxter says:

"it appears that a 16GB iPhone 5 in good condition has a trade-in value of around $250."

My coworker just sold his wife's iPhone 5 on eBay for $350. It was listed as "For parts only" and has water damage. Unless you just don't want to deal with the hassle (and you're in line for an upgrade, which will start at the $199 mark for the newest model, typically), you're way better off going eBay, Craigslist, etc.

Now, someone want to come pick up this horse? It's starting to smell.

KrispyKrink says:

So, this is a program for people already using an iPhone that are already more than likely to get the next iPhone. Nothing to bring in new people that may be looking for an incentive to join up and increase sales?

giang09 says:

Lol, they're going to have to offer more than that. My carrier alone will give me $200.00 for an iPhone 4S, covering the cost of the new iPhone on a two year plan. Start increasing the incentive Apple.

metllicamilitia says:

I will have to talk to them when I go in Saturday. As long as they offer me at least $350-$500 for my 64GB (which will have just recently been replaced by Apple Care), then I'll be okay with it. If not, it's off to Craigslist.

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metllicamilitia says:

Also, I don't want to sign another contract so it would have to be a straight phone sale.

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iMobileRescue says:

Interesting strategy. Partially, for more revenue on their part, otherwise, who knows the intent! But, not surprising considering some of the other things they've done recently (started offering iPhone 5 repairs at stores, for example).

Stevo240 says:

$250? For an iPhone 5? That's a joke. I just sold my wife's 16GB, iPhone 4 for $225 to Amazon. I haven't checked but I'm sure the 5 is going for much more than 250 right now.

airjordanxx2 says:

I sold one iPhone 5 32GB white for $560.00 but to someone nothing to do with best buy or Apple etc, it is better to look to sell the phone to someone else instead of getting only $250.00 for the iPhone 5 16GB.

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SparkyBC says:

Stupid idea just like gazelle they offer peanuts for a new device and pretty much nothing for a older. So trade in to apple an iphone 5 64GB get $250 what a deal. A person as usual will get more money selling it themselves on Ebay, Craiglist etc.

Just another SCAM to rip end consumers off. Apple is proud of this program? What a joke!

brcalamari1 says:

I wish they would do same with the iPad.

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Harley Kid says:

I know that there are a few players in the buy back program ... Best buy, Game Stop, Amazon, Gazelle, Etc. Anybody aware of other players besides the Ebay/Craigslist options that are credible and aren't out to rip off the consumer out of a device simply to turn around and sell it for a profit. If the best they are willing to offer is $120.00 for a mint iPhone4, it can sit on the handle bars of my Harley and rot before I "give it away"! Not like I can go out ad buy another for anywhere near that price. Just saying...

nyc_rock says:

"This trade-in program is part of Tim Cook's strategy of getting more customers to buy iPhones directly from Apple. When phones are sold by carriers, as is most often the case, Apple is at a disadvantage. The iPhone is presented as just another smartphone, one of many. But if Apple can control the presentation of their devices, they're more likely to be able to sell one to you."

Oh man, if this is what Tim Cook is worried about then Apple is more trouble than I thought.

corrie says:

Don't sell it back to Apple, they will turn around and make $50.00-$100.00 off your phone. sell it on line or to a friend, and you keep the difference.