iPhone users willing to buy more apps, BlackBerry users to pay more
Mplayit is digging through more of their usage data and interesting things are being turned up. Here's the take away this time around:
- On average, across all device platforms approximately 35 percent of users are interested in paid applications.
- More than half of the most popular apps on Mplayit's iPhone (Arcade or platform) are paid, 57 percent, compared to 33 percent on BlackBerry and 16 percent on Android.
- BlackBerry users are willing to pay the biggest premium for apps, with a median price point of $5.99, compared to $2.72 on Android and $1.99 on iPhone.
Says Michael Powers, Mplayit CEO:
“Our analysis dispels the myth that consumers aren’t willing to shell out money for great mobile applications. If you’re making a quality app, don’t be afraid to charge for it.”
Bravo, and something TiPb hopes more developers start taking more seriously -- we want you to have sustainable businesses so we get great apps not just now but into the future.
Another interesting metric that should surprise no one -- games are still growing in popularity and share on the iPhone. 68% by Mplayit's measure in March, up from 61% in February. No one else comes close in gaming yet, which is probably what worries Nintendo and Sony as much as Google and Microsoft...