Developers Bjango posted an interesting -- and informed -- reply today to Newsweek's sensationalist scoop on the iPhone App Store goldrush, and how the "rushies" might not be finding them much gold any more.

Could it be, the era of the fart-app fortune is... over?

Um, yeah. Anyone (other than the few who first staked their claims) banking -- literally -- on an everlasting gold rush to make their app fortune, rather than a clear, calculated business plan, is playing the lottery. And we all know the odds of winning those. So what's the alternative model for the iTunes App Store? The same as it is anywhere, and with anything, else -- focused effort and luck, with those who have better focus and more effort finding themselves luckier on average.

Countering Newsweek's assertion that it takes six months, full time, and costs between $20K and $150K to make an iPhone app, Bjango and indie developers who shared their own stats averaged only a few months, a couple developers, and a mix of full and part time work. Moreover they point out that good ideas are a dime a dozen, and that people passionate about their projects, realistic about their potential, and smart about controlling the bottom line, may just fare better. The best advice, however, is at the end:

There is a mid-point between overnight hit and disastrous failure. However, if money is your primary motivator, then you’ve probably already lost the battle.

Users -- the people who buy the apps -- don't care a hoot about some pseudo-devs get-rich-quick crApps. They care about great apps, and developers who make great apps probably want great apps themselves, not lottery tickets. If a great developer gets hugely successful along the way, everyone benefits.