Steve Jobs only speaks to the media when he has to, when he launches an iPod, the iPhone, the MacBook Air... the App Store. Here's what he just said to USA Today:
"This is the biggest launch of my career."
From the man who brought us the Apple II and the Mac? Really? That's a lot of faith in what some are calling the next major platform. And it looks like Jobs isn't taking any chances. Heck, it looks like he's positively stacking the deck:
500 Apps in the Store at launch. 450 of them under $10. 125 of them FREE.
Of course, to enjoy these Apps, you'll need iTunes 7.7. It's live now, just crank up Apple's Software Update or go to Apple.com for the direct download!
Use iTunes 7.7 to sync music, video, and more with iPhone 3G, and download applications from the iTunes Store exclusively designed for iPhone and iPod touch with software version 2.0 or later. Also use the new Remote application for iPhone or iPod touch to control iTunes playback from anywhere in your home - a free download from the App Store.
You'll need iPhone firmware 2.0 as well, unfortunately, so that means we're still waiting for another big drop... and/or an iPhone 3G!
UPDATE: According to MacRumors, while the App Store proper is not visible yet in iTunes, APPS ARE!!! To find them, just search for their names (or parts thereof), i.e. AOL, Remote, etc.
(And YES! Apple's iTunes Remote is there, and it works with iTunes and Apple TV!)