iTunes Plus Now Even Plusier? But Beatles Bailing?

iPhone vs. Big Media

On the rare occasions when I hit iTunes looking for music, I go immediately to iTunes Plus. When it comes to DRM music, I'm just not gonna do it, so if I can't find it on iTunes Plus, I can't find it. Trouble now is, I can't find iTunes Plus! Used to be in the Quicklinks, but now it's gone missing from the iTunes Canadian Store. Maybe MacRumors knows:

Forum user Doodledoo has been following it closely and found evidence of tracks from both Warner and Sony studios participating in iTunes Plus. Apple originally launched their DRM-Free iTunes Plus format with the support of only EMI but recent rumors have suggested Apple is working on winning over the other three majors studios (Warner, Sony, Universal).

Whazzat? Really? Could it be that Big Media is finally learning that treating customers to fair use for fair price is the way to go? In a word... "no". According to Apple Insider, progress and all, the Beatles are still going to need some help:

"EMI want something we're not prepared to give 'em. It's between EMI and The Beatles I think - what else is new?," McCartney said. "Last word I got back was it's stalled at the moment. But I really hope it will happen because I think it should."

So are we finally on the cusp of a revolution? Is (music, at least) DRM dying? And will all of us be long gone before the Beatles show up for download as well?

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, Vector, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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