iTunes Short Term Pass Debuts with Depeche Mode

Apple has teamed up with EMI, which was the first record label to join the DRM-free iTunes Plus program when it was announced, to provide the new "iTunes Pass" system. Says EMI (via MacRumors):

The first iTunes Pass debuts today in conjunction with Depeche Mode's forthcoming 12th studio album, Sounds of the Universe, to be released on April 21 in the US. Fans who sign up starting today get the alternative/dance pioneers' new single, Wrong, as well as the Black Light Odyssey Dub Remix of the new track Oh Well. They will also receive the new album on its street date plus great music and video exclusives before and after the album's release over the next fifteen weeks. The Depeche Mode iTunes Pass can be purchased starting today for $18.99.

Still all iTunes Plus format, and they promise you'll get your fair market value out of the service, though you have to get all you fun in before the 90-day deadline expires.

Personally, I like iTunes' ability to let me pick and choose singles, and almost never buy complete albums (the recording industry nightmare, of course), so this holds very little appeal to me. Am I missing out on something? Anyone here going to give it a try?

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

iTunes Short Term Pass Debuts with Depeche Mode


I saw this earlier this week, but when I went to buy it, I found out it wasn't available on the Canadian iTunes. Sucks.
I will buy the album of course. "Wrong" is such a killer song. I'm still undecided but I might simply pre-order the thing to get the few bonus songs.

$18.99 .... unless that pass includes David Gahan naked in my bed i'm not interested ;) . I like depeche mode but this doesn't appeal to me in the slightest....i'll just wait till it comes to demonoid.
I can see this selling though Depeche Mode has a huge following all over the world....young and old i'm 21 and I love them.

I ordered the pass. Two songs so far. It helps to me a superfan of the band that offers this. For example, I like U2, but not all of their songs. So this wouldn't appeal to me. But I am such a fan of Depeche Mode, I have purchased the remastered albums in DVD format, the "Complete Depeche Mode" off iTunes, which consists of 600 songs. That cost $160. It goes on and on....