i.TV Makes Nice With Comcast, Shakes Up Advertising

It's interesting to see how developers try to monetize their work in the iTunes App Store. With the downward pressure towards $0.99 or free apps, many turn to advertising to make up the difference, but users are getting increasingly oblivious to advertising at the same time.

i.TV, as part of their recent update, has tried to make advertising more compelling by making it more interactive. It's an interesting strategy:

: i.TV introduces the world’s first “shakable” ad. This limited release “Shake-down 2 Get Down” campaign from Dockers features Dufon, from the dance expressionist group “Circle of Fire.” When you see the ad pop up, just shake your device to make Dufon dance!

Even if that loses its appeal after the first few times, it will likely still make a stronger impact than static text or banners. Can developers keep the pace of advertising innovation in line with that of the apps themselves? That remains a question.

The i.TV update also includes a dedicated tab for Comcast subscribers, the world’s first “shakable” advertisement, AT&T U-verse listings and major performance improvements.

Have something to say about this story? Leave a comment! Need help with something else? Ask in our forums!

Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

i.TV Makes Nice With Comcast, Shakes Up Advertising


I have i.TV and Comcast. I saw this mentioned in the update, but have yet to find anything that happens when shaking my iPhone. Everything seems to be the same as always.

I like I.tv since I can quickly see there is nothing on tv to watch did this app change the movie listings? I like it for tv and movies now it just show the theatre in your area and not what's showing. Anyone one else notice that?

i have I.TV and Comcast in Fort Lauderdale. The Comcast listings on I.TV are all wrong. There are many many channels not listed on I.TV, some are rearranged, etc. This makes it 100 percent useless. It renders using my Tivo useless as well when trying to record from the iphone. Until I.TV updates the tv listings I cannot recommend this app.

I just got stuck with this amazingly stupid and annoying ad, and it has wrecked my I.TV app on my iPod Touch! GRRRRR!!!! Ever since this idiotic ad got force fed into my machine, the I.TV listings are fickle in their behavior. Sometimes, after I finally get past the dratted ad, I try to touch a show button for more info about that show, and the entire I.TV application shuts itself down. The idiot programmers seem to have left a software glitch in the assinine idiocy. Ads that annoy me do NOT make me think nice about the advertiser or the jokers that brought me the ad. I always avoid the annoying product or service like the Black Plague! Carl's Junior fast food joint's ads have been annoying me for 30 years, and that is how long I've been avoiding their slop! I'm dammed if I'll ever buy any Dockers until a very long time after the ads are forgotten history.

Hey Bob, this is Justin from i.TV. We made some changes to the ad system on Thursday and the fact that you are seeing these ads is an unintentional mistake. This will be fixed this weekend. I apologize for the inconvenience. If you're still seeing problems after this weekend, please drop us a line on Twitter (@mediamyway) or write our tech support team. http://i.tv/contact/contactform.php?topic=Support