Jony Ive has designed a Leica camera for (Product) RED, and here it is

Apple's design chief, Jony Ive, has been busy designing products such as gold Earpods for for Bono's upcoming (Product) RED auction in New York, and today we get a glimpse at another. Designed in conjunction with with Marc Newson, what we see here is the absolutely stunning Leica M for (RED).

Leica Camera is pleased to present The Leica M for (RED), designed by Jony Ive and Marc Newson. The camera, based off the Leica M, will be auctioned off at Southeby’s on November 23rd 2013 to raise money for The Global Fund to fight AIDS, Tuberculosis and Malaria.

From a design standpoint, it features a laser machined aluminum body and an anodized aluminum outer shell. A total of 561 models and nearly 1000 prototype parts were made during the 85 days it took to create of this unique, one of a kind camera.

Bono has already praised the efforts of Apple's support of the (Product) RED charity with over $65million in contributions so far. This Leica M isn't going to be sold cheap, but it'll go up for auction with everything else on November 23 at Sotheby's in New York. For more images of this stunning looking camera, be sure to check out the source link below. Money no object, who'd be buying this?

Source: Leica (Flickr)

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Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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Reader comments

Jony Ive has designed a Leica camera for (Product) RED, and here it is


Come on, this thing is fugly as hell. I understand they are trying to go with the retro futuristic vibe and all, but umm. At least make the carrying strap attachments flush with the body!

If this is fugly then the old cheese grater Mac Pro was ugly and the current MacBook Pros and Airs are ugly too.

You are confusing materials choice with industrial design. While the fit, finish, accuracy and precision, I am sure, are amazing, the aesthetics of the design are meh.

Go to YouTube and find a performance video by Vladimir Horowitz or Arthur Rubinstein, two of the greatest concert pianists of the twentieth century. Now read the comments section. Comments like "I can play this better" or "Tempo at 2:34 is too fast" or "His rubato is atrocious" make me laugh hysterically, much like the comments made here by people completely unqualified to say anything about industrial design. A camera co-designed by two of the world's recognized masters of industrial design and some anonymous nobodies think it's ugly. Right. Makes me wonder what the inside of their homes look like. Velveteen pictures of Luke Skywalker would be my guess.

And, of course, the obligatory iOS 7 troll just has to appear too.

Just like that famous saying! "Small minded people talk about other people and not ideas"

Not trolling... We love our iDevices and are still Apple Fan Boys... but Jonny is making a mess and we dont love something ugly just because Jonny tells us it's nice. Some of us make our own choices :-)

"but Jonny is making a mess"

Says who? You? A whole lot of people who actually know what are talking about in terms of design say otherwise. Why do you think the whole world revolves around your unqualified opinion?

Actually I do have design qualifications so your own statement without any knowledge of me is in itself "unqualified"

However all you really need is a pair of eyes and your own ability to make your own mind up about something. Design 101 says if you need telling that design works, then it doesn't. But unfortunately if Jonny made a brown cylinder and called it "iPoop" so many would love it its sad

As I said I love my I-Devices and I am an Apple fan boy, but I'm not loving Jonny Ives mess

Anonymous poster says they have design qualifications. If you read it on the Internet it must be true.

Is that really the best you can do? Nevermind... you'll be first in the line to buy your i-Poop when it comes out ;-)

This just confirms my original post about Horowitz and Rubinstein. Ive is recognized as a world class industrial designer, a genius to many. But you know better, you can do it better than him and call his work "messes."

All the people writing reviews all are completely unqualified too, they are just tech journalists! In fact by your criteria the whole of the tech blogosphere is most likely unqualified! Why is Phil or Rene any better qualified to review phones than any of the commentators here?

It is my personal opinion that the camera is ugly, I don't care who the designer is! Or how renowned they are!

You might want to read up on aesthetics? That camera has zero aesthetic appeal for me!
Your personal attack, implying that I have no personal taste is an irrational straw man argument driven by your lack of ability to critically appreciate art.

I agree with you.
Just like tasting food, there is some opinion involved, so likes may vary.

However, you don't have to be a trained, certified chef to figure out something tastes bad. You also don't need design chops or credentials to dislike a design or think that is a mess.

A qualified, experienced designer or chef may understand the general criteria and rules that could be applied to make something designed well or taste good, but you don't need those credentials to see that it went wrong.

To me, I don't see anything special about this camera. It seems like a camera that was designed by someone in the 1960s thinking what a camera would look like in the future. If you like that, that's fine. But I don't see anything innovative or special about this. As someone said before, the back looks like a mess. But I am neither a camera aficionado nor a design snob, so what do I know.

I think the regular M is a much better design because it appears that actual usability of the buttons/knobs is more practical.