Apple SVP of Design, Jony Ive, has given a pretty candid interview in which he makes a number of statements about design, and the products which fill our lives. It's a pretty lengthy interview, and the story unfolds in this past weekends Sunday Times:
"We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care — just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made."
Apple's design and product construction has been one of its strongest points for many a year. We only have to take a glance at some of the current products, like the iPad Air, the iPhone 5s and the MacBook range to see Ive's point in its best light. We do care. When we're paying a substantial amount of money for a product, why wouldn't we want it to look and feel fantastic and be constructed from premium materials?
Contrast this with a number of competitor products in the tablet, smartphone and laptop space. There's a lot of plastic, a lot of generic design. Sadly the interview is behind a paywall, but if you can get your hands on it, I urge you to do so. It's not often we hear from Apple's senior staff in such detail, and this is well worth a read. What do you think to his comments, though? Right on the money, or a little too far?
Source: The Sunday Times