Kim Kardashian gets her own emoji app, Kimoji, because why not?

Kim Kardashian has released her own "emoji" keyboard, Kimoji, for iPhone. Featuring a set 250 custom emoji-like images based on Kardashian, Kimoji works with a wide array of apps, including Messages, WhatsApp, Facebook Messenger, and Apple's Mail app. Of course, they aren't actually emoji characters, but rather images that are automatically copied to your phone's clipboard, letting you paste them in a message.

Kardashian talked about the inspiration behind the keyboard in a post on her blog:

We first started thinking of all the emojis that we thought were missing and kinda went from there. It's been so fun coming up with these different ideas. I wanted it to be fun and relevant. I wanted to create emojis that everyone wishes they had. And we wanted to push the limits as far as we could, LOL! So, after months of going back and forth with my creative team, the illustrators and the tech team, we finally locked in the first pack!

You can download Kimoji from the App Store now. While the app features 250 images at the outset, there are plans to add more over time.

Source: Kim Kardashian