Mac

Yesterday came word that the name Apple might be using to rebrand .Mac was "Mobile Me", and amid the pitchforks, torches, and angry villagers storming the internet pipes to Cupertino, we figured our readers could easily come up with a better name, and sweetened the pot with $50 worth of gift card incentive to prove it.

[Note: Official $50 Phone Different Store gift card says our readers can pick a better name than "Mobile Me". See below for details!]

If you hear the steady sound of thumping, as though something were continuously bumping, that's not the GPS industry going into cardiac arrest at the mere thought of the iPhone 3G's specs, that's tiPb's collective heads as we knock them against our glass screened, glossy facaded, aluminum cased displays in abject terror of what Apple may be choosing to rename our loved-to-hated old .Mac service:

Ah, .Mac, the poor abandoned stepchild in Apple's 360 degrees of spherical integration. It's the online service Google, Yahoo, and even Microsoft Live kick sand at on the playground.

Sure, Back-to-my-Mac can rock, and syncing can be oh-so-sweet, but c'mon, what have you done for us lately?

Updating yesterday's story about .Mac getting the push-email treatment in iPhone 2.0, TUAW's tipsters are back with this little gem:

According to our anonymous tipster, .Mac will undergo a complete revamp that will coincide with the iPhone 2.0 launch (which everyone expects to occur at WWDC 08).

Again with the asking and receiving, eh?

Rumored highlights for the updated .Mac include full wireless (cell + wifi?) calendar, contacts, and email (an Apple Exchange anyone?) and .Mac support for -- you guessed it! -- Windows.

Ask and ye shall receive, dig deep into the code and ye shall find fresh-baked Apple-y goodness.

No sooner did Apple drop iPhone 2.0 SDK Beta 5, than the developers began scouring it for any hint of what's to come, and as usually TUAW serves up what they found:

No sooner did our own Chad Garette lay out the case for .Mac syncing via the iPhone, then iPhone Alley, (via TUAW), brings word that El Jobso might be doing just that:

In the just released SDK beta 2, iPhone Alley found a string within a preference bundle that reads: "Syncing with this Dot Mac account will turn off syncing for other Dot Mac accounts and delete any existing synced data." This suggests the possibility of wireless syncing for non-Exchange users.

This would be awesome additional functionality for both the iPhone and for .Mac. 2.0 really can't come fast enough.

Do you use Apple’s .Mac Services? I do. I like the synchronization between my Macs; it really makes life easy. With the iPhone, I really get a lot of benefit. I can add a website, Calendar appointments, Address Book entry, etc on my iPhone and it gets synced across multiple machines.

A little non-iPhone news: