Michael Bay storms out on Samsung at CES 2014!

No, Michael Bay wasn't upset about Samsung announcing a mindboggling array of overlapping tablets, or about how evident the problems with Transformers 3 were on the massive 150-inch curved television set. The famed director was incensed that his teleprompter failed, and not prepared to ad-lip in the least. Maybe if they'd used an iPad to feed him his lines, it would have worked?

It's the strangest moment at CES so far, and the show hasn't even started yet! You wouldn't expect such a huge director to get stage fright, it can happen to us all.

Update: An apology, courtesy of Michael Bay:

Wow! I just embarrassed myself at CES – I was about to speak for Samsung for this awesome Curved 105-inch UHD TV. I rarely lend my name to any products, but this one is just stellar. I got so excited to talk, that I skipped over the Exec VP's intro line and then the teleprompter got lost. Then the prompter went up and down – then I walked off. I guess live shows aren't my thing.

But I'm doing a special curved screen experience with Samsung and Transformers 4 footage that will be traveling around the world.

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Senior Editor at iMore and a practicing therapist specializing in stress and anxiety. She speaks everywhere from conferences to corporations, co-host of Vector, Review, and Isometric podcasts, and should be followed on Twitter @Georgia_Dow.

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Reader comments

Michael Bay storms out on Samsung at CES 2014!


Saying he 'stormed out' implies some emotional or intellectual depth. This was frankly pathetic. How can he not know what he wants to do with his movies without the TelePrompter to tell him!?

This is the problem with a lot of directors, like Michael Bay they're Aspy. They excel at work and fail during unprepared situations and shut down when caught completely of guard. I feel sorry for him, but Samsung should have prepared better with a more than just a single floor set. When the floor manager says "go out there and read" the organisers should prepare for a systems failure, also the presenter should be able to cut to pre-records to assist crew so they can get the TelePrompTer up again.

I wouldn't say he excels at work. Transformers was a butchering of my childhood that even Megan Fox couldn't make up for. Don't forget, this is also the idiot who wanted TMNT to be alien turtles and only backtracked when fans made an uproar.

Samsung should have prepared better for something like this and not embarrass one of its guests like this; but then again it might also be prudent for someone who is doing an event like this to at least know key points of what he wants to say and not rely 100% on the teleprompter, that just makes it look like a paid appearance then a true endorsement of a product.

Even if it had gone as planned it looks like it still would have been a typically stiff, weirdly-fabricated Samsung stage event.

Wow! I hope he is okay. He may have been going through something personally. I hope all is well!

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Michael. Just make sh1t up about delivering FX-smothered movies to the public and how the TV does the same thing but at home instead of the cineplex. The show must go on, yadda, yadda.

Cut the guy some slack. Not everyone can roll with the punches of a live presentation. He even acknowledged that he screwed up. I'm not a huge fan of his movies, but making a movie is unbelievably tedious and detail oriented work. Directors are good at structure and planning, this is the opposite of that. Give him points for not cowering or berating anyone.

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He probably got stage fright when he didn't expect to lose the teleprompter. It is remarkably common and I deal with a lot of people who have many different types of social anxiety.

Really hard to deal with it in such a public way.


I suffer from extreme performance and social anxiety. This affliction has impacted my life since elementary school and has mostly gotten worse over the years. I would consider myself to be one of the more extreme cases as most of my working and day-to-day decisions are based on avoiding situations that would foster the anxiety, and I am no longer capable of speaking in front of more than 1 person without awful and embarrassing physical manifestations. It is truly debilitating and I have almost given up hope.

Is there anything you can do for me or point me in the right direction to find professional help? I need somebody who specializes in this problem for very severe cases.