Movie trailers on Instagram; awesome idea or unwelcome bloat in our feeds?

This is a movie trailer for the upcoming Jobs movie starring Ashton Kutcher, only it's been delivered by Instagram. Ignoring the fact that the movie has been hyped to death and back again, we're only a few weeks in with (http://www.imore.com/instagram-announces-new-video-service) and already we're seeing the first movie trailer. It's an interesting concept, and pretty clearly something that we're not likely to be seeing courtesy of Vine any time soon, either. But, is it a welcome addition to our Instagram feed?

Whether it's the actual first of its kind or not is pretty much irrelevant when considering if its something we want to see in our Instagram feed. On the one hand, a 15-second trailer would need to be impactful and exciting, or as much as you can be in such a short space of time, so it's likely going to be well put together. Average TV commercials are around 30-seconds long by comparison, and most movie trailers are usually measured in minutes. Done right, a 15-second spot for a new movie could be just the tease we need to look for more, to go and find those longer trailers, or just stump up and go see the movie.

Then there's another side to the argument; trailers are basically advertisements, just for movies not products. Personally speaking, I'm already none too keen on the amount of videos taking over my Instagram feed, as I'm convinced Instagram video will provide the foundations for in-app advertisements. While movie trailers aren't quite that, I'm not so sure I want them flashing up. I liked Instagram when it was just for photos. Old fashioned, I know.

I'm interested to hear what you guys think of this. Does the thought of seeing 15-second movie clips hitting your Instagram feed excite you, or are you more aligned with my feelings? Let me know in the comments below!

Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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Movie trailers on Instagram; awesome idea or unwelcome bloat in our feeds?

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