Mr. Ive Goes To Hollywood: iPhone Designer Designs for Wall-E
Pop quiz, hotshot: You're the acclaimed director of Finding Nemo and a Bug's Life. Your latest project, Wall-E, requires a state-of-the-art-of-design robot straight from the 26th century. What do you do?
If you answered, call your boss Steven P. Jobs, who also happens to run a little, perennially design-award winning, consumer electronics company called Apple, and see if he can hook you up with uber-designer Jonathan Ive, than you, like Andrew Stanton, are correct.
Ive, the genius behind Apple's industrial design team, oft-(poorly)-imitated industry trend-setter, and innovator of the twin-injection plastics technology seen in the iPod and the aluminum and glass innovations in the iMac and iPhone, was uniquely positioned to glance just that far into the future, whether or not he could declassify said glance:
Stanton said that it was a "lovefest" with Ive, but that the notoriously tight-lipped design wizard offered few specific modifications. "Apple is so proprietary and so secretive that he couldn't even really allude to where the future of technology was going," says Stanton. "The most he could do is nod his head to the things we said we wanted to do." (Through a spokesman, Ive declined to comment.)
Is Eve just a cute CG character for this summer's Pixar blockbuster, or a glimmer of iPhone (iDroid?) designs to come? Only Ive knows for sure, and he ain't sharing.