Myriam Joire talks evangelizing Pebble

While on location with the Pebble team last month, I had the absolute pleasure of sitting down and chatting with Myriam Joire, formerly of Engadget, now Product Evangelist. Check it out above, and for more, check out our brand new site, SmartwatchFans' complete coverage!

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Myriam Joire talks evangelizing Pebble


The smart watch it a useless pursuit but the tech industry. The only people that are wanting a smart watch are tech bloggers and analyst. The average Jo could care less about this. I know most people my age including me have stopped wherein watches a long time ago. I love simplifying my life and carrying less crap.

I don't know how old people your age are, but I'm 30 and I love my Pebble. It's nice when driving and I get a call I don't have to look for my phone to see who it is I can quickly look at my watch. Or when getting alerts or texts, I can see if they are important enough to get my phone out to respond or just leave it. I work construction and in the cold we are having right now, my phone can be a few layers in. So I can see if it is something I need to respond to and take the time to dig out my phone, or just carry on. I don't wear it all the time but when I do I find that I just naturally use it, almost like I've always had it. I guess it's just a person to person to whether it would be a benefit to you or not. I could see new parents sitting on the couch when their baby finally falls asleep, then they feel their phone vibrate, dare they try to get it? If it's not for you, don't get one, but for some it is a nice addition to help their day along.

What are you 60 years old? The same people that don't want computers, smart phones or television for that matter? Plenty of things have been called pointless and have taken off, ala "phablet" devices

Sent from the iMore App

Hey watch it now. I'm 60 and I have an iPhone 5, iPad Air, MPB and a brand new Pebble! Can't get enough new technology. My Pebble has freed me from looking at my iPhone a significant amount. And I might add I had not worn a watch for years before I got the Pebble. The OP obviously has underestimated the value and demand for smart watches. To each his own, pal!

Another thing is the watch reminds me of Google glasses. People that where them look like a goofy idiot.

Re: "Another thing is the watch reminds me of Google glasses. People that where them look like a goofy idiot."

Just a tip: never misspell anything while calling someone an idiot.

This is a nice article and particularly awesome in that you have a video dialogue from someone involved with the Pebble. Videos are the greatest.
As for me, yeah, smart watches are interesting, especially of it offers an increase in function and mobility in my life. Even if that smart watch was as simple as a data relay from the phone in my pocket.

I personally have zero use for a Pebble, but if the "iWatch" rumors are true, the company needs to ramp up their marketing. Because later this year (again according to rumor) Apple will wade into the "smartwatch" market and crush all competition with its unique blend of industrial design, ergonomics, and ecosystem value-add.

But I wonder what's in it for Apple. How much money could they possibly make from "iWatch"? $5 billion? $10 billion per year? Is that enough to justify the engineering effort? Especially if that engineering effort could have been applied to their (eventual) television product(s)? I think the "iWatch" needs to be just the tip of the iceberg, with follow-on products and spinoffs using some of the "iWatch" technology.

For example: wireless earbuds. I think "iWatch" absolutely must be sold with some kind of Apple-branded wireless earbuds in the box. Especially if it's targeted at the fitness and outdoor activity market. Extremely painful to catch your earbud cord on a branch while jogging and to have them ripped out of your ears. Trust me. If and when Apple does release "iWatch" with wireless earbuds, Apple could deploy those earbuds with all their iOS devices (and it could work with the Apple TV set-top box.) So that development cost would be amortized across nearly all iOS devices.

Another possible example: OLED screen technology. If and when OLED ever becomes good enough, Apple will probably start shipping OLED panels on their smallest devices with screens. Because it will probably be hard to make perfect large panels initially. Much easier to get high yields with smaller panels initially, and higher yields mean lower cost. iPod nano and "iWatch" would most likely be the two smallest-screened Apple devices in the next few years. Later, as the production process matures (if and only if OLED is ever good enough) Apple could transition their larger-screen products to OLED. Starting with iPhone and moving up to larger-screen devices. Best to start with a relatively low-volume product like "iWatch" and work from there.

I'm sure there are other components and/or technologies that Apple could try out first in "iWatch" that would trickle down through the rest of Apple's product lines. Maybe things like advanced cellular data chips and antennae, solar cells, batteries, whatever. And, of course, if other wearable technology actually takes off, Apple could broaden their wearable line beyond just the smartwatch.