Well, NBC is still boycotting iTunes, but in a surprising move, they're back on the iPhone (and iPod Touch). How? Streaming live through the built-in to MobileSafari QuickTime player -- take that, Flash snobs! -- and without advertising!
Silicon Valley Insider has the Hulu-trumping details:
NBC is streaming full episodes of "The Office" and "30 Rock" to the iPhone in unprotected Quicktime format. Without advertising. Go figure. To get there, go to nbc.com on an iPhone (or presumably, an iPod touch). Scroll past Howie Mandel and Sam Waterston, and NBC invites you to "WATCH FULL EPISODES!" Be warned: the quality is pretty bad and our borrowed iPhone froze twice.
Now, while I do get a snazzy iPhone-optimized web page, I don't get the watch full episodes option (probably because I'm not in the US, and were I to see such US content, the world would explode), so if you get it to work, please let me know, and let me know how well!