NBC Universal Wanted iPod & iPhone Take

The cost of a show was not enough for NBC Universal. No, NBC Universal wanted a cut of the hardware sales for iPods and iPhones. I really don't get this. Would they bother Apple for a cut of computer sales? Do they get a cut of television sales? Would they bother TiVo for a cut of hardware sales? No, no, and no. I think they were just looking for publicity for their two new video sharing sites in taking their Apple spat public. I think one of them is called Whatever and maybe the other one is IDon'tCare.