NBC done gone lost their rainbow peacock'd minds? Maybe, if Gizmodo is properly quoting their Chief Digital Officer, George Kliavkoff:
"We'd love to be on iTunes. It has a great customer experience. We'd love to figure out a way to distribute our content on iTunes." [They want more money per show to] "reflect the full value of the product." [And for iTunes to block you from loading pirated content onto your iPod.] "If you look at studies about MP3 players, especially leading MP3 players and what portion of that content is pirated, and think about how that content gets onto that device, it has to go through a gatekeeping piece of software, which would be a convenient place to put some antipiracy [sic] measures. We are financially harmed every day by piracy. It results in us not being able to invest as much money in the next generation of film and TV products."
NBC is currently turning down $1.99 per 22-44 minutes of The Office or Battlestar Galactica. 2 bucks for content previously aired on FREE television, which can be easily, legally (and much to their chagrin and previously failed efforts to block it) taped or PVR'd. They're turning down that EXTRA money because they want MORE of it, and they want iTunes to prevent you from, say, shifting that FREE content from your PVR or media center to your iPhone without paying MORE of that EXTRA money?!
Dare I suggest the only reason the pirates exist is because of Big Media's greed and short sightedness. The minute they charge fair prices for fair use, given the low barrier of entry and elegance of use of iTunes' interface, the piracy disappears for everyone but zealots. (Never mind the marketing value of downloads alone -- The Office being a prime example.)
Apple really can't pull the trigger on their DVR patent fast enough.
What do you think?