Thanks to Warner Brothers, we'll have to wait twice as long for Netflix movies...

Netflix - The Dark Knight - Warner Brothers

AllThingsD reports that Netflix (and Blockbuster) will be required to wait twice as long, or a full 56 days after DVDs hit retail shelves, before offering Warner Brothers content under a new distribution agreement.

The move is part of Hollywood’s ongoing campaign to bolster flagging DVD sales, and sources tell me the new deal is supposed to be announced at next week’s Consumer Electronics Show in Las Vegas. Warner Brothers executives have already talked publicly about extending the current window.

Redbox was also included in the initial report, however their parent company Coinstar has made a statement indicating they haven't yet entered into a new contract with Warner Brothers. They are, however, set to renegotiate their contract at the end of January, but have publicly stated they'd look for "workarounds" if studios attempt to double the time window.

While studios may think this type of dumbassery forces people to buy more DVDs, they seem to once again be on the wrong side of history and common sense. Rapid availability and fair pricing is what boosts sales. iTunes taught that to music studios ravaged by Napster and the like a decade ago. Steve Jobs told them at the time their competition was free-as-in-file-sharing. Is Hollywood really this intent on making the recording labels seem like geniuses by comparison?

Here's once again hoping the old-guard gets replaced soon.

Source: All Things Digital

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Andrew Wray

Andrew Wray is a Salt Lake City, Utah based writer who focuses on news, how-tos, and jailbreak. Andrew also enjoys running, spending time with his daughter, and jamming out on his guitar. He works in a management position for Unisys Technical Services, a subsidiary of Unisys Corporation.

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Reader comments

Thanks to Warner Brothers, we'll have to wait twice as long for Netflix movies...


Hopefully social-media users will kick in a start something that silences the proposal.
The studios are crossing over into the alienation-of-viewers area, not a good place for them to be.
Personally, I'd base my decision to >not< purchase a DVD on whether a studio imposes a 2-month window of purchase-only availability.

I REALLY think that it is time to give T/W the same treatment that we gave Netflix last summer (I still have not gone back to them) and more recently Verizon. We need to boycott all things T/W immediately and collectively, and show them that we will not stand for such ass-backwards, navel-gazing tactics. We should not lift this boycott until they cut the time down to a maximum of 14 days after DVD release.
Anyone else on board with this?

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Those studios need to give us an incentive not to pirate, but instead they are doing the opposite. You can download pirated movies in 1080p with better quality than Netflix or iTunes, and usually weeks before they are released on bluray an DVD. Where's the incentive to buy them in the first place?

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I would have to agree with you on that note. I'm not above pirating a movie only to delete it off my drive after having watched it to save space. Its so easy to do!

This is just going to encourage pirating. If I can't rent it legitimately when I want to, I'll simply bittorrent it. Pretty sure that does nothing for their "flagging DVD sales". GG Warner Brothers.

well it's true. Like they care he's mad cause he can't "rent". They want him to buy. So a threat to torrent isn't logical. He wasn't gonna buy anyways.

You all make valid points but there are people who are right on the edge. I used to pirate all my music because it was easy, cheap, and somewhat fun. However, I've gotten to the point where I actually enjoy paying because iTunes is easier, cheap enough and more fun. Same thing goes for movies for me. If it's really hard to get something legitimately I will pirate it in a second! But if they make it easy enough... I will and have bought the content (using iTunes & Amazon VOD).

It's to be expected. The reality is the movies are expensive to make and most make little money and they dvd sales where how they made movie making feasible. That's going away and they need profits.
it's gonna play out one way or another. Either they make the money and keep making as many movies or they don't and make a ton less or only the ones guaranteed to make profits like Harry Potter or Twilight crap.
it's purely about business. i don't get mad. These companies have employees to pay and movies aren't gonna get made for free. And until someone else finds a way for movie studios to make equal money nothing is gonna change.

They should just make fewer movies. They have to know when they are making a piece of crap movie or taking too big of risk. Consumers shouldn't be punished because the marketplace is changing. The analogy to the Music industry is dead on. Either start making movies cheaper or find new ways to get additional revenue.

Oh noooooooos... It's 2012! First sign if the world coming to an end! Joking aside, does this really matter? It's just one movie studio...

I actually feel bad for Netflix. They are trying to provide a good service for its customers and the studios are fu*king it all up.

And they wonder why people pirate movies..
They make it so difficult to enjoy movies the way the end-user, their target audience, wants too. If we want to watch it on DVD, then we will go out and buy/rent it. If we want to fore go the packaging and use digital media, paying nearly the same price, is it not saving them money by not having to manufacture DVDs, cases, booklets, flyers, etc. ??
$8 a month to watch unlimited movies, I'm more then happy to pay that, and up until last summer I was paying it. Now they want me to wait 2 months? Back to thepiratebay for me.

So I have to wait shy of 2 months to rent a movie after its release date?? that's cool. It still beats paying $20+ for a DVD I will end up watching only once or twice and then either re-sell it or forget about it for 6 years. I think I can continue to live with my Netflix Stream/Redbox DVD rental combo.

Really??... They think consumers are going to buy DVDs instead of waiting to rent it??
Hollywood get this... People do not want to buy, they want to rent. People do not want physical media, they want digital media and DVDs are going to have the same fate as CDs. Either you update or suffer the same fate.

If they don't allow Netflix to have it for a certain time for this reason, I just download a rip. I'm paying for Netflix, which'll have it eventually, so why put up with this bull from WB?

Then they complain about piracy, but look at them jumping around with absurd crap.
More senseless restrictions they put up, more displeased people, more downloadable paid movies roaming around on the internet.

Completely ridiculous move. I don't buy DVDs, I stream from Netflix, Hulu, and other legitimate internet sources because its faster and more convenient. So if WB refuses to make it available on Netflix immediately when they have something I want to watch, I'll just pirate it and watch it that way. I don't care if it's a "dick move" as mentioned above - they can either play nice and get paid for their content legitimately or they can lose it altogether.
The studios need to adapt their business model for the Internet economy. DVDs and other physical media are on its way out - people just want access to content from whatever device they happen to be using and they don't carry a DVD player in their pocket on the go. Get with the times!

Here's my thing... are you all that impatient that you can't wait a mere 2 months to see a movie? Is it that urgent that you just NEED to see it when it's released? Seriously?!?! Is this what our microwave I-Want-It-Now generation has made us into?

Because what's going to happen is if this current 2-month model doesn't fit the needs of consumers in this recessive economy, they will eventually be forced to pass the cost onto Netflix and we'll be in for another price increase. Either that or Netflix will be forced to separate their services yet again and give the option to view certain studios new releases for a nominal fee.

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