Netflix has announced that Super HD content is now being rolled out to all customers and all capable devices, which includes the current generation Apple TV. Previously the content was only available to a limited number of folks using specific Internet service providers whom had a direct connection to Netflix.
All Netflix members, regardless of their Internet service provider (ISP), now have access to the highest quality HD streams available on Netflix.
This means that the great TV shows and movies on Netflix will look even better on HD screens with a higher bit rate stream, Super HD, that applies less compression to the 1080p image.
We initially rolled out Super HD in January only through ISPs with a direct connection to Netflix. Based on the performance data we’ve seen, and in response to member requests, we are now expanding availability to give all our members the ability to enjoy Netflix in the best possible quality.
Super HD is better-than-HD quality content, in that some of the compression applied to regular 1080p streams isn't applied, resulting in a sharper overall image. Besides the Apple TV, you'll obviously need a good data connection and a TV that's up to the job. I've not come across any Super HD content yet, but if you have, drop us a line in the comments with your impressions.