Netflix rolls out Super HD to all customers and capable devices, including Apple TV

Netflix has announced that Super HD content is now being rolled out to all customers and all capable devices, which includes the current generation Apple TV. Previously the content was only available to a limited number of folks using specific Internet service providers whom had a direct connection to Netflix.

All Netflix members, regardless of their Internet service provider (ISP), now have access to the highest quality HD streams available on Netflix.

This means that the great TV shows and movies on Netflix will look even better on HD screens with a higher bit rate stream, Super HD, that applies less compression to the 1080p image.

We initially rolled out Super HD in January only through ISPs with a direct connection to Netflix. Based on the performance data we’ve seen, and in response to member requests, we are now expanding availability to give all our members the ability to enjoy Netflix in the best possible quality.

Super HD is better-than-HD quality content, in that some of the compression applied to regular 1080p streams isn't applied, resulting in a sharper overall image. Besides the Apple TV, you'll obviously need a good data connection and a TV that's up to the job. I've not come across any Super HD content yet, but if you have, drop us a line in the comments with your impressions.

Source: Netflix

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Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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Reader comments

Netflix rolls out Super HD to all customers and capable devices, including Apple TV


How good could it be? Blu-ray Disc supports bitrates of 48Mbps. Very few people have a data pipe that large.

When Apple TV 3 came out there was a lot of comparing its 1080p quality to blu-Ray (and many thought they were VERY close to equal... Some thought Apple TV was better!) & Apple TV is all streamed content..... Maybe a bigger buffer?.... I don't think raw AV Mbps & data Mbps are comparable.... though Super HD may be less "compressed" there has to be some compression algorithm to send TCP data through the network, the ISP isn't mainlining raw video through the network... Or maybe you're right & it sucks... Anyone try it?

I am here in Virginia I have Cox Cable 100mbps service. Most content has been Super HD this year. I did not notice this was exclusive before.

Not sure if it is SuperHD or not but definitely getting HD on my iMac now. Before certain movies like Avengers would only stream SD. You could get HD on your TV and other devices but not desktop for certain flicks.

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Does anyone know if this includes 3D content? The 2 features have been linked in the past but I would like to be sure before I reactivate my subscription.

Hum, I didn't realize I was getting a special privilege. I've had Super HD in Metro Vancouver for a long time. I guess Shaw has a "direct connection", whatever that means. In answer to the question of quality, I think it's amazing actually.