Apple has debuted three new Apple Watch ads this evening. Each ad focuses on third-party apps that help you get things done from the Apple Watch, ranging from music and fitness to travel.

Each ad is an incredibly short 15 seconds long, quickly showing off different apps for different scenarios on an Apple Watch floating amongst a grid of app bubbles. The video for travel apps quickly switches through Uber, Yelp, and Expedia. The second ad, which covers fitness, cycles through Nike+,, and WaterMinder. Finally, the third video focuses on music apps, covering Shazam, Stubhub, and Pacemaker.

If you'd like to check out each video in its entirety, we've embedded them in the gallery below.