Apple has pushed out another ad in its "if it's not an iPhone, it's not an iPhone" campaign, this time highlighting Apple Pay on the iPhone 6 and iPhone 6 Plus. The ad quickly shows off how fast and simple using Apple Pay is, whether you're shopping for groceries or lunch.

This ad is just the latest in a string that have made up Apple's latest iPhone campaign. The whole thing kicked off in July with two videos highlighting the hardware and software integration of the iPhone, along with how dedicated iPhone users are. Since then, we've seen ads that focus on the robust offerings of the App Store and the iPhone's stellar camera.

Source: Apple (YouTube)